Assistant Marketing Manager/Marketing Manager (F&B/Retail)

MVC Resources; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading resources company in Kuala Lumpur is seeking a Marketing Manager to oversee campaigns and develop comprehensive marketing strategies. You will lead the marketing team, driving branding improvements and content strategies while ensuring alignment with business goals. Strong skills in both English and Bahasa Malaysia are essential, along with a Bachelor's degree in Marketing or a related field. This position requires creativity and strategic thinking for successful marketing execution.

Qualifications

• Bachelor’s degree in Marketing or a related discipline is required.
• Creative, energetic, and strategic thinkers are encouraged.
• Proficiency in both English and Bahasa Malaysia is essential.

Responsibilities

• Design and oversee effective marketing campaigns with internal teams and agency partners.
• Develop a comprehensive marketing communications plan integrating online and offline approaches.
• Drive improvements in branding and communication strategies.
• Serve as the primary content specialist for message development and ad optimization.
• Design and execute a digital content strategy aligning with the brand’s identity.
• Compile and present a monthly analysis of market performance.
• Lead, manage, and mentor the marketing team.

Skills

Creative thinking

Strategic thinking

Energy

Proficiency in English

Proficiency in Bahasa Malaysia

Education

Bachelor’s degree in Marketing or a related discipline

Job description

Responsibilities

• Utilize sales data, market trends, consumer insights, and brand analysis to design and oversee effective marketing campaigns in collaboration with internal teams and agency partners for successful implementation.
• Lead the development of a comprehensive marketing communications plan that integrates both online and offline approaches, managing timelines, budget allocations, and strategic objectives to achieve business goals.
• Drive improvements in branding and communication strategies, enhancing media spend efficiency to increase campaign impact and value.
• Serve as the primary content specialist, taking ownership of message development, managing art direction briefs, copywriting, media planning, and ad optimization.
• Tailor brand materials across all platforms to ensure they resonate with the audience.
• Manage and maintain brand assets, coordinating updates and communications across proprietary channels.
• Design and execute a digital content strategy that aligns with the brand’s identity, leveraging a content calendar and optimizing budget use for targeted ads.
• Apply media planning skills and ad optimization techniques to enhance digital presence and engagement.
• Compile and present a monthly analysis of market performance and communication outcomes.
• Lead, manage, and mentor the marketing team, including task delegation, performance guidance, and collaboration to ensure timely and high-quality execution of marketing initiatives.
• Perform additional tasks as required.

Requirements

• Bachelor’s degree in Marketing or a related discipline
• Creative, energetic, and strategic thinker
• Proficient in both English and Bahasa Malaysia
• Open to travel as needed