Assistant Manager, Social Media Marketing

Aeon Credit Service; Kuala Lumpur; On-site; MYR 60,000 - 80,000; Full time

Job summary

A leading financial services company in Kuala Lumpur is seeking a skilled digital marketer to enhance their social media presence. The ideal candidate will have at least 5 years of experience driving social media strategies and content management across platforms such as Facebook, Instagram, TikTok, and YouTube. Your role will focus on community engagement, brand loyalty, and performance analytics to ensure the company remains competitive in the digital landscape.

Qualifications

• Degree or other suitable qualification, preferably in Marketing.
• Minimum 5 years of relevant working experience in a digital marketing capacity.
• Good knowledge of digital marketing skills including familiarity with traditional touchpoints.

Responsibilities

• Drive execution of social media plans to align with business goals.
• Monitor performance of social media accounts and future handles.
• Create and manage content calendars for scheduling posts.

Skills

Social media management

Digital marketing

Branding

Market research

Customer segmentation

Education

Degree in Marketing or relevant field

Job description

• Work closely with the Manager to drive the execution of social media plans in line with business goals, ensuring alignment of brand messaging across all platforms.
• Monitor the performance of all existing social media accounts – Facebook, Instagram, TikTok & Youtube; as well as future social media handles (if any).
• Create and manage content calendars to schedule posts across all social media platforms.
• Build online community presence and brand loyalty.
• Work with analytics tools to measure and report on the performance of social media activities.
• Keep track of the effectiveness of marketing initiatives on social media and develop post campaign analysis (when relevant).
• Maintain knowledge of marketing trends, developments, and best practices to uphold the brand’s competitive advantage.
• Stay updated on new advancements, trends and best practices for social media platforms to keep our brand at the forefront of social conversations.

Minimum job requirement (education & experience)

• Degree or other suitable qualification, preferably in Marketing.
• Minimum 5 years of relevant working experience in a digital marketing capacity, preferably within the financial or banking industry.
• Good knowledge of digital marketing skills including familiarity with traditional touchpoints.
• Skillful in branding as well as market research and customer segmentation.
• Ability to interpret and translate online and offline customer behaviors into strategic digital activities.