Assistant Manager, Sales & Marketing

CARSOME; Petaling Jaya; On-site; MYR 50,000 - 80,000; Full time

Job summary

A leading automotive education provider in Malaysia is seeking a dynamic Sales and Marketing Assistant Manager to drive brand awareness and student enrollment for itsVocational Training Institution. The successful candidate will manage strategic planning and marketing initiatives, guiding a high-performing team to exceed enrollment targets. Extensive experience in education marketing, strong leadership, and data analysis skills are essential for success in this role. Applicants should have a Bachelor's degree in a relevant field and significant experience in sales and marketing.

Qualifications

• Minimum 3–5 years of experience in sales and marketing, with at least 2 in a leadership role.
• Experience in the education or vocational training sector (TVET) is highly preferred.
• Proven success in driving enrollment or lead growth through integrated marketing strategies.

Responsibilities

• Develop and implement overall sales and marketing strategy.
• Manage departmental budget to maximize ROI.
• Lead, mentor, and build a high-performing team.
• Drive lead generation through targeted campaigns.
• Lead the student recruitment lifecycle to meet enrollment targets.
• Utilize data analytics to optimize strategies.

Skills

Strategic planning

Team leadership

Sales pipeline management

Data analysis

B2B partnerships

B2C sales communication

Education

Bachelor’s Degree in Marketing, Business, Communications or related field

Tools

CRM system

Job description

About you

We are seeking a dynamic, strategic, results-driven and hands-on Sales and Marketing Assistant Manager to drive brand awareness, student enrollment, and strategic partnerships for CARSOME Academy.

This role is critical in positioning the Academy as the leading automotive vocational training institution and training provider, taking charge of all sales and marketing initiatives from conception to execution, and connecting our marketing efforts directly to enrollment success.

Your Day-to-day

1. Strategic Planning & Leadership

• Develop and implement the overall sales and marketing strategy for CARSOME Academy, aligning with business growth objectives.
• Manage the departmental budget to ensure optimal allocation of resources and maximise ROI.
• Lead, mentor, and build a high-performing sales and marketing team.
• Provide regular reports on performance, market trends, and strategic insights to senior management.

2. Marketing & Brand Development

• Drive lead generation through targeted offline campaigns aimed at prospective students, parents, schools, and corporate partners.
• Organize and manage recruitment events such as Open Day, Experience Days, school visits, and livestream.

3. Sales & Student Recruitment

• Lead the entire student recruitment lifecycle, from inquiry to enrollment, to consistently meet and exceed enrollment targets.
• Develop and manage a robust sales pipeline using a CRM system.
• Establish and nurture B2B partnerships with corporations, workshops, and other organizations to secure corporate training contracts and student placements.
• Drive B2C sales by effectively communicating the value proposition of our programs to individual students and their families.
• Conduct grassroots activities and guide prospective students through the application and admissions process.

4. Data Analysis & Optimization

• Track, analyze, and report on KPI, such as Cost Per Lead (CPL), Lead Conversion Rate, Student Acquisition Cost (SAC), and enrollment figures.
• Utilize data analytics to gain insights into customer behavior, measure campaign effectiveness, and make data-driven decisions to optimize strategies.

Your-Know-How

• Bachelor’s Degree in Marketing, Business, Communications or related field.
• Minimum 3–5 years of experience in sales and marketing, with at least 2 in a leadership role.
• Experience in the education or vocational training sector (TVET) is highly preferred. Experience in the TVET Education industry is a significant advantage.
• Proven success in driving enrollment or lead growth through integrated marketing strategies.
• Proven success in strategic partnership with private and government agencies.
• Strong leadership qualities with the ability to inspire, manage, and develop a team.
• Excellent verbal and written communication, negotiation, and presentation skills in both English and Bahasa Malaysia.
• A strategic thinker with a hands‑on, proactive approach. You are data‑driven, creative, and passionate about education and making an impact.