Assistant Manager - Marketing (Tenancy Management)

MVC Resources; Kuala Lumpur; On-site; MYR 60,000 - 80,000; Full time

Job summary

A property marketing firm in Kuala Lumpur seeks an Office Marketing & Brand professional to develop and execute marketing strategies for office spaces. Responsibilities include promoting corporate premises, enhancing tenant engagement, and conducting market analysis to inform leasing strategies. The ideal candidate will possess strong skills in digital marketing and tenant communication, essential for driving occupancy rates and tenant satisfaction. This role offers a dynamic and collaborative work environment focused on creating valued office spaces.

Qualifications

• Experience in developing and implementing marketing plans focused on real estate.
• Strong digital marketing skills, including platforms such as LinkedIn.
• Ability to engage and communicate with tenants effectively.
• Analytical mindset with a focus on market insights and reporting.

Responsibilities

• Develop and implement marketing plans for office spaces.
• Manage tenant engagement initiatives to enhance satisfaction.
• Coordinate property tours and marketing proposals for tenants.
• Research and analyze office market dynamics.

Skills

Marketing strategy development

Digital marketing

Tenant engagement

Analytical skills

Job description

Job Description

Role Scope – Office Marketing & Brand

• Develop and roll out marketing plans to promote office spaces, business parks, and corporate premises to targeted occupiers.
• Produce and manage marketing materials such as brochures, floor plans, virtual tours, and presentations tailored for different office tenant profiles (e.g. MNCs, SMEs, startups).
• Drive digital marketing activities including website and portal listings, LinkedIn and other B2B campaigns, and targeted outreach to prospective occupiers.
• Plan and execute marketing events and activities to raise visibility of the asset and generate qualified leasing enquiries.
• Build and maintain relationships with real estate agencies and potential tenants to ensure a steady flow of leads.
• Support the overall positioning of the office asset by highlighting workplace amenities, flexibility options, sustainability features, and the surrounding business ecosystem.

Tenant Engagement & Retention

• Plan and deliver tenant engagement initiatives such as networking sessions, wellness activities, building-wide announcements, and CSR-related events.
• Maintain consistent communication with tenants on building matters, upgrades, and community activities.
• Support onboarding of new tenants through welcome communications, marketing kits, and orientation support.
• Collect and analyse tenant feedback (e.g. surveys, experience assessments) to improve satisfaction and minimise tenant turnover.

Leasing & Tenancy Support (Office-Focused)

• Partner with the leasing team to design and execute targeted campaigns aimed at attracting office occupiers from relevant sectors.
• Coordinate property tours, presentation decks, and tailored marketing proposals for prospective corporate tenants.
• Ensure listings are accurately maintained across commercial portals and agency networks.
• Assist in preparing inputs for lease negotiations, including basic market comparisons, competitor insights, demand trends, and vacancy updates.

Market Insights & Office Analytics

• Research office market dynamics such as vacancy levels, rental benchmarks, absorption, relocation trends, and evolving workspace formats (e.g. hybrid work, flexible suites, ESG-driven requirements).
• Prepare concise market insight reports to support management decisions on leasing tactics and asset positioning.
• Monitor comparable office assets to benchmark amenities, tenant mix, pricing strategies, and marketing approaches.

Building Experience & Community

• Collaborate with building management to strengthen workplace community and overall tenant experience within the asset.
• Assist with common-area branding, directory updates, digital signages, and other communication touchpoints.
• Support initiatives that promote the building’s lifestyle and support amenities (e.g. F&B options, wellness facilities, meeting spaces, and connectivity).

Administration & Coordination

• Oversee day-to-day marketing administration including budget tracking, coordination with external agencies/vendors, and approvals for campaigns, signages, and events.
• Maintain up-to-date tracking for leasing pipelines, lead funnels, tenant engagement activities, and marketing performance metrics.
• Prepare regular reports summarising key marketing initiatives, enquiry volumes, conversion indicators, and tenant satisfaction outcomes.