ASSISTANT MANAGER - MARKETING & EVENT

TAN & TAN DEVELOPMENTS BERHAD (A subsidiary of IGB Berhad); Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A property development company in Kuala Lumpur seeks a Marketing and Events Assistant Manager to lead marketing initiatives. This role emphasizes brand presence and customer engagement, requiring creativity and analytical skills. Responsibilities include conducting market research, managing campaigns, coordinating events, and tracking performance metrics. Candidates should have a Bachelor's Degree, a minimum of 4-6 years in the industry, and strong skills in digital marketing and project management. Good command of design tools is essential for success in this dynamic environment.

Qualifications

• 4-6 years of experience in property development or real estate industry required.
• Strong knowledge of branding and digital marketing expectations.
• Excellent communication and presentation skills.

Responsibilities

• Conduct market research and competitive benchmarking.
• Oversee marketing materials and ensure brand consistency.
• Plan and execute marketing campaigns across various channels.
• Coordinate with agencies and vendors for campaign deliverables.
• Track and prepare reports on campaign performance.
• Coordinate events and sales support to drive brand visibility.
• Manage documentation processes related to administration.

Skills

Branding

Digital marketing

Event management

Communication

Project management

Creativity

Attention to detail

Education

Bachelor's Degree in Marketing, Mass Communication, Business, or related field

Tools

Microsoft Office

Canva

Adobe tools

Social media analytics

Job description

TAN & TAN DEVELOPMENTS BERHAD (A subsidiary of IGB Berhad) – Mid Valley City, Kuala Lumpur, Kuala Lumpur

The Marketing and Events Assistant Manager supports the development and execution of strategic marketing initiatives to strengthen the Tan & Tan brand presence, drive property sales, and enhance customer engagement. This role requires a balance of creativity, analytical ability, and strong coordination across internal teams, agencies, and sales channels.

Key Responsibilities

• Strategy & Research: Conduct market research, competitor benchmarking, and target audience profiling.
• Content & Branding: Oversee the development of marketing materials including brochures, videos, floor plans, and digital content. Ensure brand consistency across all touchpoints from sales galleries to social media.
• Campaign Management: Plan and execute marketing campaigns across digital, social media, print, and outdoor channels. Maintain the online presence across the company website and property portals.
• Agency & Vendor Coordination: Coordinate with creative agencies, media partners, and vendors for campaign deliverables. Liaise with digital agencies to ensure SEO/SEM alignment and quality content output.
• Performance Tracking: Track campaign performance through analytics tools and prepare reports with actionable insights.
• Events & Sales Support: Coordinate sales launches and events to drive brand and product visibility. Collaborate with vendors, consultants, and project teams to ensure accuracy in all marketing content.
• Administration: Manage quotations, purchase requisitions, and documentation processes.

Job Requirements

• Bachelor's Degree in Marketing, Mass Communication, Business, or a related field.
• Minimum 4-6 years of experience in the property development or real estate industry.
• Strong knowledge of branding, digital marketing, and event management.
• Excellent communication, presentation, and project management skills.
• Proficient in Microsoft Office, Canva/Adobe tools, and social media analytics.
• Creative mindset with strong attention to detail and an eye for design.
• Ability to multitask, work independently, and meet tight deadlines.
• Passionate about property, lifestyle, and design.
• Team player with a proactive and positive attitude.
• Comfortable in a dynamic, fast-paced environment with multiple ongoing projects.