Job Summary
The Assistant Manager, e-Commerce is responsible for overseeing the overall performance of HABIB Group’s e-Commerce business. This includes driving revenue growth, ensuring the strategic execution of digital sales and marketing initiatives, and managing the e-Commerce team.
Job Responsibilities
- Lead and execute e-Commerce strategies that align with business goals, encompassing customer acquisition, conversion, retention, and revenue growth.
- Analyze online shopper behavior, sales trends, and digital metrics to identify opportunities for improvement and innovation.
- Work closely with the team to plan and execute campaigns that meet or exceed monthly sales targets.
- Oversee content activation, site merchandising, and promotional strategies in alignment with marketing calendars and seasonal campaigns.
- Ensure a consistent and compelling brand presence across e-Commerce platforms.
- Track, analyze and report key performance metrics across platforms (conversion rate, sales growth, traffic sources, ROI, etc.).
- Translate data into actionable insights to improve digital performance and customer experience.
- Stay updated with trends, algorithm updates, and platform features to ensure we are updated with new trends.
- Identify, recruit, and onboard affiliates and content creators to promote our products. Maintain strong relationships and ensure consistent performance through clear KPIs.
- Come up with strategies to help affiliates drive higher sales & curate assortments based on affiliates.
- Supervise and mentor the e-Commerce team, ensuring timely execution of tasks and personal development.
- Liaise closely with cross-functional departments (Marketing, Retail, Operations, Customer Service, IT) to ensure a cohesive e-Commerce strategy.
- Build and maintain strong relationships with e-Commerce partners.
- Ensure best-in‑class customer journey and service across all digital touchpoints.
Job Requirements
- Bachelor’s degree in marketing, Business, Digital Commerce, or related field.
- Minimum 4–6 years of experience in e-Commerce or related digital roles, with at least 1 year in a supervisory or managerial capacity.
- Strong analytical and numerical skills; confident in data‑driven decision making.
- Demonstrated experience in stakeholder management, project coordination, and cross‑functional collaboration.
- Results‑driven with a passion for digital growth and performance optimization.
- Excellent leadership, communication, and team management skills.
- Knowledge of major e-Commerce platforms, digital marketing tools, and analytics software (e.g., Google Analytics, Meta Business Suite, Shopify, etc.).