Assistant Manager - Digital Marketing

Armani Development; Selangor; On-site; MYR 100,000 - 150,000; Full time

Job summary

A property development company in Malaysia is seeking a Digital Marketing Specialist to develop and execute digital marketing strategies. Responsibilities include managing online campaigns, conducting market research, and optimizing SEO/SEM efforts. Candidates should have 3-5 years in digital marketing, be fluent in English and Bahasa Malaysia, with a strong grasp of digital platforms. This role offers the chance to work in a dynamic environment and contribute to innovative marketing efforts.

Qualifications

• 3–5 years of experience in digital marketing, ideally in property.
• Fluent in English and Bahasa Malaysia; Mandarin preferred.
• Strong knowledge of digital tools and platforms.

Responsibilities

• Develop and implement digital marketing plans.
• Conduct market research to identify trends.
• Create and manage digital marketing campaigns.
• Collaborate with designers for engaging content.

Skills

Digital marketing

SEO/SEM

Analytics

Content creation

Campaign management

Market research

Communication skills

Project management

Tools

Google Analytics

Ads Manager

Job description

Armani Group is a Malaysian-based property development company. For over fourteen years, Armani has consistently delivered high-quality buildings that contribute significantly to Malaysia’s urban fabric and offer exemplary environments for those who live in them. With diverse and extensive experience in both luxury apartment and townhouse sectors, Armani brings unique expertise to every residential project.

Role

Responsible for developing and executing digital marketing strategies to achieve company objectives. Manage online campaigns across multiple platforms, conduct market research, and optimize SEO/SEM. Collaborate with the creative team to produce engaging content, monitor performance using analytics tools, and provide insights for improvement while keeping up with the latest digital marketing trends.

Key Responsibilities

• Develop and implement digital marketing plans aligned with the objectives.
• Conduct market research to identify trends and opportunities.
• Campaign Management
  • Create, monitor, and optimize digital marketing campaigns across platforms (Google Ads, Facebook Ads, Instagram, Tik Tok etc.).
  • Manage SEO/SEM to drive website traffic and conversions.
• Content Development & Management
  • Collaborate with creative designers to develop engaging content for websites, social media, and other digital platforms.
  • Plan the calendar, produce, and create engaging and creative content (photo/video) for different social media platforms to drive awareness and conversion traffic to websites.
• Performance Analysis
  • Monitor, analyze, and report on campaign performance using tools like Google Analytics and social media insights.
  • Provide actionable recommendations for improvement based on performance data.
• Suggest new innovative ways of delivering digital content and keep up-to-date with the digital marketing trends.

Qualifications

• Preferably with 3–5 years of demonstrated experience in digital marketing, especially in the property field.
• Fluent in English and Bahasa Malaysia, while Mandarin proficiency is preferred to facilitate the development of Chinese-language content targeting Chinese audiences.
• Strong knowledge of digital tools and platforms, including Google Analytics and Ads Manager.
• Proven track record of managing successful campaigns.
• Good communication and project management skills.
• Works well under pressure with tight deadlines in a team environment.