Assistant Manager, Digital Marketing

Chiropractic First; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Job summary

A healthcare company in Kuala Lumpur is seeking an Assistant Manager in Digital Marketing to enhance brand visibility and audience engagement. The role involves managing digital campaigns, optimizing marketing funnels, and analyzing performance metrics. The ideal candidate should have a Bachelor’s degree and 3–5 years of experience in digital marketing, possessing strong skills in Google Ads, Facebook Ads, and SEO. This position offers a dynamic and supportive environment focused on creativity and growth.

Qualifications

• Bachelor’s degree in Marketing, Digital Media, Communications, or related fields.
• 3–5 years of experience in digital marketing (in-house or agency).
• Strong practical experience with Facebook Ads Manager, Google Ads, SEO/SEM, and CRM systems.

Responsibilities

• Manage and grow the brand’s presence across social media platforms.
• Plan, execute, and monitor Facebook and Google Ads campaigns.
• Develop and execute lead acquisition and nurturing strategies for regional clinics.
• Oversee website content updates and optimize for SEO.
• Prepare monthly performance reports with key metrics and actionable insights.

Skills

Facebook Ads Manager

Google Ads

SEO/SEM

CRM systems

Google Analytics

Meta Business Suite

Project Management

Communication

Education

Bachelor’s degree in Marketing, Digital Media, Communications

Tools

Facebook Ads Manager

Google Analytics

Job description

Are you a strategic, data-driven marketer passionate about creating meaningful impact through digital platforms?

We’re looking for a creative and analytical Assistant Manager in Digital Marketing to drive brand visibility, audience engagement, and lead generation across multiple markets.

You’ll plan and execute digital campaigns, manage paid ads, optimize digital funnels, and shape our brand voice online, all while working alongside a passionate and supportive marketing team that values creativity and purpose.

Key Responsibilities

Manage and grow the brand’s presence across Facebook, Instagram, LinkedIn, TikTok, and YouTube.

Create and execute engaging content calendars that resonate with our target audiences.

Ensure brand tone and visuals reflect our commitment to health, wellness, and professionalism.

2. Paid Advertising & Campaign Optimization

Plan, execute, and monitor Facebook and Google Ads campaigns to drive traffic and conversions.

Conduct A/B testing, analyze results, and refine campaigns to maximize ROI.

Collaborate with content and design teams to develop impactful, on-brand creatives.

3. Lead Generation & Funnel Optimization

Develop and execute lead acquisition and nurturing strategies for our regional clinics.

Manage landing pages, CRM integrations, and remarketing initiatives.

Monitor lead quality, conversion rates, and campaign performance using data insights.

4. Website Management & SEO

Oversee website content updates, structure, and UX for a seamless visitor experience.

Collaborate with web developers and designers to enhance site performance.

Optimize content for SEO and ensure consistent brand messaging across digital touchpoints.

5. Analytics, Reporting & Insights

Prepare monthly performance reports with key metrics and actionable insights.

Utilize Google Analytics, Meta Business Suite, and other tools to track effectiveness.

Present insights and recommendations to the management team for strategic improvement.

Stay informed on the latest digital marketing trends, social media algorithms, and emerging tools.

Propose and implement creative digital initiatives that strengthen our online presence.

Requirements

Bachelor’s degree in Marketing, Digital Media, Communications, or related fields.

3–5 years of experience in digital marketing (in-house or agency).

Strong practical experience with Facebook Ads Manager, Google Ads, SEO/SEM, and CRM systems.

Proficiency in Google Analytics, Meta Business Suite, and campaign reporting.

Excellent communication, project management, and team collaboration skills.