Assistant Manager - Digital Marketing

Public Mutual Berhad; Kuala Lumpur; On-site; MYR 60,000 - 80,000; Full time

Job summary

A financial services firm in Kuala Lumpur is seeking an Assistant Manager for Digital Marketing. The candidate will act as the brand custodian and plan full-funnel marketing campaigns across various platforms. Responsibilities include overseeing digital ad strategies and developing creative content. Ideal candidates should have 6-7 years of brand and digital marketing experience, a relevant degree, and certifications in digital marketing are a plus. This position offers a dynamic environment with opportunities for growth.

Qualifications

• Minimum 6-7 years of relevant experience in brand and digital marketing.
• Relevant certification in digital marketing is an added advantage.
• Proven experience in managing integrated campaigns.

Responsibilities

• Ensure consistent brand identity across all marketing channels.
• Plan and launch full-funnel marketing campaigns.
• Oversee digital ad strategies including audience targeting.
• Develop creative concepts for various platforms.
• Evaluate media and sponsorship opportunities.

Skills

Brand management

Digital marketing strategies

Analytical skills

Campaign optimization

Audience targeting

Education

Degree in Marketing, Communications, Business or related field

Tools

Google Analytics

Google Ads

HubSpot

Job description

Assistant Manager - Digital Marketing

Responsibilities

• Act as the brand custodian to ensure consistent brand identity across all marketing channels including print, digital, sponsorships, and corporate communications.
• Plan and launch full-funnel marketing campaigns across Above The Line (ATL) and digital platforms (TV, radio, billboards, social media, etc.).
• Oversee digital ad strategies (Google, Meta, programmatic), including audience targeting, performance tracking (GA, pixels), and campaign optimization.
• Develop creative concepts, messaging, and content for various platforms (websites, EDMs, ads, social).
• Evaluate media, sponsorship, and award submission opportunities to strengthen brand visibility and engagement.

Requirements

• Degree in Marketing, Communications, Business or related field.
• Minimum 6-7 years of relevant experience in brand and digital marketing, preferably in a corporate or agency environment.
• Relevant certification in digital marketing (e.g. Google, Meta, HubSpot) is an added advantage.
• Strong analytical skills to interpret campaign data and translate it into actionable insights.
• Solid knowledge of digital KPIs, Google Analytics, Google Ads, and other performance tools.
• Proven experience in managing integrated campaigns across traditional and digital media.

Join Us!

Email to us at
***********@publicmutual.com.my

Only shortlisted candidates will be notified.