Assistant Manager, Customer Care & Public Relations

Hospital Universiti Tunku Abdul Rahman; Kampar; On-site; MYR 50,000 - 70,000; Full time

Job summary

A leading healthcare institution in Kampar, Malaysia is seeking an experienced Assistant Manager for Customer Care & Public Relations. The role focuses on managing patient feedback, public relations activities, and enhancing service quality. The ideal candidate should possess a Bachelor's degree and have 3–5 years of relevant experience. Strong communication skills in English and Bahasa Malaysia are essential, with Mandarin as an advantage. Join us to make a significant impact on our patient experiences.

Qualifications

• Bachelor’s Degree in Public Relations, Communications, Business Administration, or related fields.
• 3–5 years of relevant working experience in healthcare or service industry.
• Fluent in English and Bahasa Malaysia; knowledge of Mandarin is a plus.

Responsibilities

• Manage customer care operations and patient feedback.
• Plan public relations activities and improve service delivery.
• Prepare reports on customer satisfaction and service improvement.

Skills

Interpersonal skills

Communication skills

Problem-solving skills

Complaint handling

Service recovery

Education

Bachelor’s Degree in relevant fields

Job description

Job Summary

We are seeking a proactive and service-oriented Assistant Manager, Customer Care & Public Relations to oversee customer experience, manage public relations initiatives, and handle patient feedback and communications. The role plays a key part in enhancing the hospital’s image, service quality, and stakeholder relationships.

Key Responsibilities

• Manage and oversee customer care operations, including patient feedback, complaints, and enquiries
• Ensure timely resolution of complaints in accordance with hospital SOPs
• Plan and execute public relations activities, events, and corporate communications
• Liaise with internal departments to improve patient experience and service delivery
• Prepare reports on customer satisfaction, complaints trends, and service improvement initiatives
• Support media coordination, branding activities, and external stakeholder engagement
• Supervise customer care officers and frontliners where applicable

Requirements

• Bachelor’s Degree in Public Relations, Communications, Hospitality Management, Business Administration, or related fields
• Minimum 3–5 years of relevant working experience (healthcare or service industry preferred)
• Strong interpersonal, communication, and problem-solving skills
• Good command of English and Bahasa Malaysia (Mandarin is an added advantage)
• Able to handle sensitive situations professionally and empathetically
• Experience in complaint handling, service recovery, or PR is an advantage