Assistant Manager, Communications

Malaysian Red Crescent; Kuala Lumpur; On-site; MYR 70,000 - 90,000; Full time

Job summary

A prominent humanitarian organization seeks a Communications Assistant Manager / Manager to enhance its reputation through integrated communications strategies. The role involves strategic planning and hands-on execution across all communications functions. The ideal candidate will have 5-7 years of relevant experience, a degree in a related field, and strong skills in writing, social media, and multimedia production. Fluent English and Bahasa Malaysia are essential for this role.

Qualifications

• Minimum 5–7 years of experience in communications or public relations.
• Fluent in written English and Bahasa Malaysia.
• Strong interpersonal, collaboration and stakeholder management skills.

Responsibilities

• Plan and implement corporate and digital communications strategies.
• Manage internal communication channels to engage staff.
• Direct the creation of multimedia content including videos.
• Build relationships with media and draft press releases.
• Coordinate communications for events and campaigns.

Skills

Excellent writing and editing skills in English

Strong understanding of social media strategy

Experience in multimedia content production

Strong interpersonal and collaboration skills

Ability to manage multiple projects

Education

Bachelor's degree in Journalism or related field

Job description

Position Overview

The Communications Assistant Manager / Manager is responsible for leading and delivering integrated communications that strengthen the Malaysian Red Crescent’s reputation, visibility and public trust.

The role covers both strategic planning and hands‑on execution across all communication functions, ensuring consistent, ethical and impactful storytelling that reflects humanitarian values and organisational priorities.

Key Responsibilities

1. Strategic Communications

• Plan and implement integrated corporate and digital communications strategies aligned with organisational objectives.
• Ensure consistency in messaging, tone and visual identity across all communication platforms and materials.
• Support senior leadership with key messages, speeches, talking points and official communications.

2. Internal Communications

• Manage internal communication channels to engage staff and volunteers effectively.
• Draft and coordinate internal announcements, circulars, newsletters and leadership messages.
• Support organisational initiatives and change processes through clear and timely communication.

3. Brand & Creative Design

• Safeguard and strengthen the organisation brand in line with the Malaysian Red Crescent Visual Identity guidelines.
• Oversee the design and quality of all visual materials including digital assets, reports and event collateral.
• Provide creative direction and ensure high standards across all outputs.

4. Content Development & Storytelling

• Lead the development of compelling, accurate and ethical content that highlights humanitarian impact, services and organisational credibility.
• Write, edit and adapt content for different audiences and platforms including digital, social media, publications and campaigns.

5. Social Media & Digital Platforms

• Plan, manage and grow the organisation’s social media presence across relevant platforms.
• Develop content calendars, campaign narratives and platform-specific content including short‑form video and audio adaptations.
• Monitor performance, engagement and trends, providing insights and reports to inform strategy.
• Ensure responsible and timely digital communications during emergencies or sensitive situations.

6. Multimedia Production

• Conceptualise, script and oversee the production of multimedia content including videos, interviews and podcasts.
• Coordinate filming, recording, editing and post‑production.
• Maintain a digital asset library for institutional use.

7. Media Relations

• Build and maintain strong working relationships with media and journalists.
• Draft and coordinate press releases, media statements, Q&As and key messages.
• Support media interviews, press briefings and crisis communications when required.

8. Publications

• Plan, edit and coordinate organisation publications such as annual reports, e‑newsletters and strategic documents.
• Ensure high editorial standards, accuracy and consistency across all external communications.
• Liaise with designers, printers and external partners as required.

9. Campaign Communications

• Plan and coordinate communications for organisation events and campaigns.
• Oversee campaign branding, media coverage, live content, documentation and post‑event reporting.
• Support communication and protocol requirements for high‑level and VIP engagements

10. Team & Stakeholder Coordination

• Work closely with internal departments, chapters and partners to ensure cohesive communications.
• Coordinate external agencies, vendors and creative partners to ensure timely delivery and quality outputs.

Qualifications & Requirements

Academic Qualifications

• Bachelor’s degree in Journalism, Mass Communication, Public Relations, Corporate Communication, Media Studies or a related field.

Experience

• Minimum 5–7 years of relevant experience in communications, digital content or public relations, preferably within corporate or humanitarian/non‑profit organisations.

Skills & Competencies

• Excellent writing and editing skills in English and Malay.
• Strong understanding of social media strategy, digital storytelling and audience engagement.
• Experience in multimedia content production, including creative design, video and audio content.
• Knowledge of branding, visual communications and creative quality control.
• Proven ability to manage multiple projects and meet deadlines.
• Strong interpersonal, collaboration and stakeholder management skills.

Language Proficiency

• Fluent in spoken and written English and Bahasa Malaysia.

How to Apply

Interested candidates who meet the above criteria are invited to submit their updated resume and together with a cover letter,