ASSISTANT MANAGER, BUSINESS DEVELOPMENT AND MARKETING

UKM Specialist Centre Sdn. Bhd.; Kuala Lumpur; On-site; MYR 60,000 - 80,000; Full time

Job summary

A leading healthcare company in Kuala Lumpur is looking for an Assistant Manager, Business Development and Marketing. This role includes identifying new revenue opportunities, conducting market research, managing marketing campaigns, and overseeing digital content development. The ideal candidate should hold a Bachelor's degree and have at least 5 years of relevant experience, especially within the private healthcare sector. The position promises a collaborative environment working with multiple departments while contributing to the strategic growth of the company.

Qualifications

• Minimum 5 years’ experience in business development, marketing, healthcare operations, corporate engagement or related fields.
• Experience in private healthcare, hospital marketing, insurance/TPA relations, or corporate sales is a strong advantage.
• Demonstrated experience in managing events, proposals, partnerships, marketing campaigns and stakeholder engagement.

Responsibilities

• Identify and evaluate new revenue opportunities and partnerships.
• Assist in developing strategic documents and marketing campaigns.
• Conduct market intelligence on competitors and service gaps.
• Oversee the development of creative and digital assets.
• Support budget tracking and maintain reports for management.

Skills

Business Development

Strategic Planning

Marketing Campaign Management

Market Research

Digital Marketing

Education

Bachelor’s Degree in Business Administration, Marketing, Healthcare Management, Communications, or equivalent

Job description

ASSISTANT MANAGER, BUSINESS DEVELOPMENT AND MARKETING

JOB DESCRIPTION

1. Business Development & Strategic Growth

• Identify and evaluate new revenue opportunities, partnerships, referral pathways and corporate networks (TPA/insurance, hospitals, sports associations, universities, NGOs, corporate companies).
• Assist in developing strategic documents, including proposals, MOUs, sponsorship decks, service expansion papers and business cases.
• Conduct market intelligence on competitors, emerging trends, patient demand, pricing models and service gaps to support business decisions.
• Support the planning and rollout of new clinical services, speciality programs, corporate health screening packages, and community outreach initiatives.
• Monitor and track the performance of existing partners to ensure the achievement of KPIs (referral volume, engagement, revenue, and partnership impact).

2. Marketing Strategy & Branding

• Assist in planning and executing strategic marketing campaigns for consultants, treatments, packages, and hospital events.
• Strengthen UKMSC's branding across digital, print, media, and on-ground activation platforms.
• Review and assess marketing campaign performance using measurable indicators (reach, conversion, leads, ROI).
• Support development of branding and marketing materials for new centres.

3. Digital Marketing & Content Development

• Oversee the development of creative and digital assets, such as posters, bunting, videos, digital boards, websites, and social media content.
• Coordinate with internal and external creatives to ensure consistent brand identity and quality execution.
• Track digital analytics to enhance engagement, visibility, conversions and overall online presence.

4. Operational Support & departmental Coordination

• Liaise closely with Finance, IT, HR, Clinical Teams, Corporate Communications and Operations to ensure the smooth execution of BD&M initiatives.
• Prepare and maintain accurate minutes, reports, decks, briefs and monthly dashboards for management reviews.
• Support budget tracking and procurement processes, as well as project timelines for all business development and marketing activities.

5. Market Research, Insights & Reporting

• Conduct market analyses, patient behaviour insights, service benchmarking, and competitor studies.
• Develop ROI projections, forecasting models, revenue simulations and justification reports for service or partnership proposals.
• Present insights, trends, and recommendations during internal meetings, work committees, and strategic planning sessions.

REQUIREMENTS

• Bachelor’s Degree in Business Administration, Marketing, Healthcare Management, Communications, or equivalent.
• Minimum 5 years’ experience in business development, marketing, healthcare operations, corporate engagement or related fields.
• Experience in private healthcare, hospital marketing, insurance/TPA relations, or corporate sales is a strong advantage.
• Demonstrated experience in managing events, proposals, partnerships, marketing campaigns and stakeholder engagement.