Assistant General Manager (Sales)

Julie's Biscuits; Alor Gajah; On-site; MYR 120,000 - 180,000; Full time

Job summary

A leading biscuits manufacturer is seeking an experienced Sales Manager to lead the sales team and develop market strategies in Alor Gajah, Malaysia. The ideal candidate will have over 10 years of experience in sales or business development, preferably in FMCG. Responsibilities include achieving export targets, enhancing brand visibility, and building strong partnerships with distributors. A Bachelor's degree in a relevant field is essential, along with proficiency in sales management software. Willingness to travel is required.

Qualifications

• Minimum 10 years of relevant working experience in sales or business development, preferably in FMCG or international trade.
• Proven ability to develop market entry strategies and negotiate with business partners.
• Excellent communication and presentation skills, able to engage effectively across all levels.

Responsibilities

• Lead and motivate the sales team to achieve export sales targets and enhance brand visibility.
• Define and implement comprehensive sales and business development strategies.
• Build strong partnerships with distributors and key business partners.

Skills

Leadership

Communication

Strategic planning

Analytical skills

Relationship-building

Sales management

Data analysis

Market entry strategies

Financial interpretation

Proficient in Microsoft Office

Education

Bachelor’s degree in Business Administration, International Business, Marketing, or related field

Master's degree or relevant professional certification

Tools

Sales management software

CRM tools

Job description

Demeanour, Qualifications, Knowledge and Skills Required

The ideal candidate’s demeanour and approach to life and work should be as follows:

• Biscuit-loving, fun-loving, optimistic, innovative, energetic, aspirational, tech‑savvy, and eager to learn with a hearty zest for life, specifically humble, open, fearless and yet possessing a little edge to think and go out of the box.
• A good listener, trustworthy, reliable, honest, accountable, collegial, well‑groomed and professional.
• Proactive, resourceful, detail oriented, well‑organized, self‑directed, and able to thrive in high‑pressure situations.
• Appreciative and respectful of diverse cultures, abilities, genders, and different worldly belief systems.

Major Duties and Responsibilities

The successful candidate will be responsible for:

• Lead and motivate the Julie’s Manufacturing Sales Team to achieve export sales targets, expand market coverage, and enhance Julie’s brand visibility and reputation worldwide.
• Define and implement comprehensive sales and business development strategies.
• Develop and execute strategies to meet company objectives.
• Identify, evaluate, and penetrate new markets and channels to expand the brand’s global presence and strengthen brand growth.
• Continuously monitor, track, and analyse business performance across regions.
• Build a strong team for a strong succession pipeline that ensures the company’s business plan, providing corrective actions and strategic direction.
• Offer leadership and advisory support to drive sustainable growth.
• Build and maintain strong partnerships with distributors and key business partners.
• Formulate and implement the Promotion Plan, ensuring alignment with brand and business objectives.
• Oversee the execution and performance evaluation of all promotional and marketing activities.
• Undertaking any and all other duties and responsibilities as so instructed by the superior and/or Company.

Qualifications & Skills Required

• Bachelor’s degree in Business Administration, International Business, Marketing, or any related field, with a master's degree or relevant professional certification considered an added advantage.
• Minimum 10 years of relevant working experience in sales, business development, or related fields, preferably in FMCG or international trade.
• Strong management, analytical, and strategic planning skills.
• Proven ability to develop market entry strategies, negotiate with business partners, and drive measurable business results.
• Proficient in data analysis, forecasting, and financial interpretation to support strategic decision‑making.
• Excellent communication and presentation skills, able to engage effectively across all levels of the organization.
• Strong interpersonal and relationship‑building abilities with internal teams and external stakeholders.
• Proficiency in Microsoft Office (Excel, PowerPoint, Word); experience with sales management software and CRM tools is an advantage.
• A proactive, results‑oriented, and collaborative leader with a global mindset.
• Based in Alor Gajah, Melaka, with willingness to travel overseas when required.