Assistant Brand Manager, Somersby & Beyond Beer

Carlsberg International; Shah Alam; On-site; MYR 80,000 - 120,000; Full time

Job summary

A leading beverage company in Shah Alam seeks an experienced Assistant Brand Manager to optimize brand performance and drive marketing initiatives. This role involves preparing annual brand strategies, managing comprehensive campaigns, and ensuring alignment with market demands. The ideal candidate has over 5 years of experience in brand or marketing management within the FMCG sector, holds a relevant degree, and possesses strong communication and analytical skills. The position offers a dynamic work environment focused on brand growth and innovation.

Qualifications

• Minimum 5 years’ experience in brand/marketing management in FMCG.
• Extensive experience with advertising and media agencies.
• Fluent in English and computer literate.

Responsibilities

• Prepare annual brand strategy and plans.
• Manage brand innovation and campaigns from ideation to launch.
• Develop digital marketing strategies and platforms.

Skills

Brand management experience

Digital marketing savvy

Excellent communication

Analytical skills

Team-oriented

Education

Bachelor’s Degree in Marketing, Economics or Business Administration

Job description

Assistant Brand Manager, Somersby & Beyond Beer

Optimising and securing the long-term value of the brands; developing and implementing strategic and tactical marketing initiatives which translates into brand profitability and volume; as well as identifying new opportunities for future brand growth.

Responsibilities:

• Prepare the annual brand strategy/plans to ensure the achievement of the overall commercial objectives and strategy
• End-to-end brand innovation/campaigns from ideation, conceptualisation to launch
• Develop the digital marketing strategy and platforms
• Ensure marketing activities is in accordance with the agreed brand positioning strategy
• Implement marketing initiatives to achieve objectives of the brand
• Continuously evaluate and develop the position of the brand
• Responsible for managing marketing budget for the brand
• Identify and analyse market reactions & results of marketing activities
• Drive effective communication with all stakeholders (Sales, Supply Chain, Group Communications) and partners (agencies)

Requirements:

• Bachelor’s Degree in Marketing, Economics or Business Administration
• Min 5 years’ experience within brand/marketing management in an operating company environment in FMCG industry
• Extensive experience of working with advertising, media agencies
• Savvy in digital marketing and numbers & figures
• Innovative and constantly thinks outside the box
• Excellent communicator and presentation skills
• Has a terrific pulse of the market - latest trends, consumer demands
• Action-oriented, persistent and a change driver
• High work capacity and team-oriented
• Strong conceptual thinking with an eye for detail
• Good interpersonal skills, positive attitude and pleasant outgoing personality
• Computer literate and fluent in English.

We regret to inform only shortlisted candidates will be notified.

Carlsberg Malaysia: Brewing for a Better Today and Tomorrow

For us success has always been in the diverse mix of our people, our products and our brands. At Carlsberg, we want to recruit and develop people with a global mindset, cultural understanding, and experience to ensure that our organization stays agile, inclusive and prepared for future growth.