Assistant Brand Manager - FMCG Skincare

Randstad; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading local player in the industry is seeking an Assistant Brand Manager to support the brand team in executing marketing plans. This role involves close coordination with teams to create impactful campaigns and analyze market trends. A Bachelor's Degree in Marketing or a related field, along with 1-3 years of experience in brand management, is required. Excellent communication skills in English and Bahasa Malaysia are essential. Join a dynamic working environment focused on innovation and quality.

Qualifications

• 1-3 years experience in brand management, preferably in FMCG or skincare.
• Good analytical and communication skills.
• Strong command of English and Bahasa Malaysia.

Responsibilities

• Support development and execution of brand plans.
• Analyze customer insights and market data.
• Monitor Advertising & Promotion spend.

Skills

Brand management

Analytical skills

Communication skills

MS Excel

PowerPoint

Social media management

Education

Bachelor's Degree in Marketing or related field

Job description

Our client is a leading local player in the cosmeceutical and skincare industry, known for its innovative and trusted products. With a strong commitment to quality and scientific backing, the company has a significant presence in the Malaysian market. They are looking for passionate brand builders to join their dynamic marketing team.

About the Role

We are looking for a driven Assistant Brand Manager to support the brand team in executing marketing plans and brand-building activities. This role involves close coordination with internal teams and external agencies to ensure the smooth rollout of campaigns, promotions, and new product development projects.

Key Responsibilities

• Support the development and execution of annual brand plans and marketing objectives.
• Assist in analyzing customer insights, consumer trends, and market data.
• Help monitor Advertising & Promotion (A&P) spend and track campaign effectiveness.
• Coordinate New Product Development (NPD) projects, liaising with internal departments and external suppliers.
• Work closely with the Sales team to implement brand promotions and trade activities.
• Assist in briefing designers for marketing materials (e.g., brochures, online content, print ads).
• Support the management of social media platforms and digital marketing initiatives.
• Monitor competitor activities and industry news.

Requirements

• Bachelor's Degree in Marketing, Business, or a related field.
• 1-3 years of working experience in brand management, preferably in the FMCG or skincare/personal care industry.
• Good analytical and communication skills.
• Proficient in MS Excel and PowerPoint.
• Strong command of English and Bahasa Malaysia.
• A proactive, hands-on, and passionate individual.