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Brand Manager
Job summary
A leading distribution company in Indonesia seeks a Brand Manager to develop and implement marketing strategies, manage brand positioning, and execute promotional activities. Candidates should have 3–5 years of experience in brand management, strong analytical skills, and proficiency in English. This role is vital in enhancing brand visibility and performance in the market.
Qualifications
- 3–5 years of experience in brand management or trade marketing.
- Strong analytical skills with data translation abilities.
- Proficiency in English required.
Responsibilities
- Develop brand strategies and marketing plans.
- Manage brand positioning and identity.
- Execute consumer promotions in Modern and Traditional Trade.
- Conduct market and competitor analysis.
Skills
Education
Develop and implement annual brand strategies and marketing plans in line with company objectives.
Manage brand positioning, identity, and guidelines across all consumer touchpoints.
Design and execute consumer promotions in both Modern Trade (supermarkets & drugstores) and Traditional Trade (general trade/retailers) to maximize sales and brand visibility.
Work closely with Key Account (Sales MT) and Sales GT teams to ensure strong execution of consumer promotions and trade programs.
Conduct market and competitor analysis to identify opportunities, threats, and consumer insights.
Plan, execute, and evaluate integrated marketing campaigns (ATL, BTL, and digital).
Monitor brand performance, including sales, market share, and consumer engagement, and provide actionable insights.
Manage relationships with external agencies (creative/media/PR/activation) to deliver impactful campaigns.
Control brand marketing budget and ensure effective ROI.
Ensure compliance with company policies and regulatory requirements in all brand communications.
Qualifications
Bachelor’s degree in Marketing, Communications, or related field.
Minimum 3–5 years of experience in brand management, trade marketing, or related roles (FMCG/healthcare/consumer goods background preferred).
Strong understanding of Modern Trade and Traditional Trade dynamics, including consumer promotion strategies.
Excellent project management, organizational, and cross-functional collaboration skills.
Strong analytical skills with the ability to translate data into actionable brand and trade strategies.
Proficiency in English (both written and spoken).
Exceptional communication and presentation skills.
Proficiency in digital marketing tools and platforms is an advantage.
Ability to thrive in a fast-paced, dynamic work environment.
What's your expected monthly basic salary?
Which of the following types of qualifications do you have?
How many years' experience do you have as a brand manager?
How would you rate your English language skills?
Which of the following languages are you fluent in?
Are you willing to relocate for this role?
Manufacturing, Transport & Logistics 1,001-5,000 employees
PT. Radiant Sentral Nutrindo is one subsidiary of Radiant Group, which is engaged in the distribution of Food Supplement and Skin Care, as Twinlab, Wellness, Natural Plus, Natrol, Kinohimitsu, etc. PT. Radiant Sentral Nutrindo always maintains high standard in carrying food supplement and skin care brands, by selecting only high quality for consumers in Indonesia.
To support our rapid growth, we are looking for highly motivated candidates to fill the following position(s):
PT. Radiant Sentral Nutrindo is one subsidiary of Radiant Group, which is engaged in the distribution of Food Supplement and Skin Care, as Twinlab, Wellness, Natural Plus, Natrol, Kinohimitsu, etc. PT. Radiant Sentral Nutrindo always maintains high standard in carrying food supplement and skin care brands, by selecting only high quality for consumers in Indonesia.
To support our rapid growth, we are looking for highly motivated candidates to fill the following position(s):
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.
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