Business Development Manager

PT Transisi Mobile Indonesia; Jakarta Utara; On-site; IDR 500.083.000 - 833.473.000; Full time

Job summary

A mobile technology company in Indonesia is seeking a skilled professional to develop and manage strategic partnerships with OEMs. This role involves executing growth strategies, using analytics tools to enhance user acquisition, and collaborating across teams. Ideal candidates should hold a bachelor’s degree and have 3–5 years of experience in mobile internet or OEM partnership management. Skills in negotiation and data analysis are essential for success in this position.

Qualifications

• 3–5 years of experience in mobile internet, OEM partnership management, or user growth roles.
• Strong understanding of Android OEM ecosystems and mobile user acquisition channels.
• Experience in international markets is a plus.

Responsibilities

• Develop and manage strategic partnerships with OEMs to acquire and retain mobile traffic.
• Design and execute growth strategies leveraging OEM channels to increase user base.
• Use analytics tools to track OEM traffic performance and user funnel metrics.
• Work closely with product, performance marketing, legal, and BD teams.

Skills

Negotiation skills

Data analysis

Project management

Communication skills

Education

Bachelor’s degree in Business, Marketing, or related field

MBA

Tools

Firebase

Appsflyer

Looker

Job description

Develop and manage strategic partnerships with OEMs (e.g., Xiaomi, OPPO, Vivo, Samsung, etc.) to acquire and retain mobile traffic.

Negotiate and implement pre-installation, widget placement, and native placement agreements to drive app visibility and downloads.

Monitor OEM performance metrics and optimize placements based on data insights.

2. Traffic Acquisition & User Growth

Design and execute growth strategies leveraging OEM channels to increase user base and engagement.

Coordinate with product and marketing teams to create tailored growth campaigns for specific OEM devices or regions.

Drive activation, retention, and re-engagement metrics through OEM-related growth initiatives.

3. Data Analysis & Optimization

Use analytics tools to track OEM traffic performance and user funnel metrics.

Identify growth bottlenecks and lead A/B testing and experiments to improve KPIs such as install rate, DAU, MAU, and LTV.

Provide regular reports to stakeholders and suggest data-driven growth improvements.

4. Cross-functional Collaboration

Work closely with product, performance marketing, legal, and BD teams to ensure seamless execution of OEM campaigns.

Align with global and regional strategies for cohesive growth execution.

5. Market Intelligence

Stay up-to-date with trends in mobile ecosystems, OEM strategies, and competitive movements.

Provide strategic insights and suggestions to maintain a competitive edge.

Key Qualifications:

• Bachelor’s degree in Business, Marketing, or related field (MBA is a plus).
• 3–5 years of experience in mobile internet, OEM partnership management, or user growth roles.
• Strong understanding of Android OEM ecosystems and mobile user acquisition channels.
• Data-driven mindset with experience in analytics and performance tracking tools (e.g., Firebase, Appsflyer, Looker).
• Excellent communication, negotiation, and project management skills.
• Experience in international markets is a plus.