Develop and execute trade marketing and in-store activation plans aligned with brand and sales objectives.
Coordinate with Sales and Marketing to ensure seamless execution of trade programs.
Lead and supervise field teams to ensure timely implementation of promotional activities.
Monitor competitor activities and market trends to generate actionable insights.
Evaluate effectiveness of trade campaigns and activations, including ROI analysis and reporting.
Manage budget allocations for promotional activities and ensure cost-effectiveness.
Budget management & cost control for trade activities
Basic knowledge of visual merchandising principles
Reporting tools (Excel, Google Sheets, PowerPoint) is a must
Leadership & team coordination
Strong communication & interpersonal skills
Problem-solving with agility in the field
Attention to detail with high initiative
Analytical thinking and decision-making
Plan, execute, and monitor trade marketing & activation programs to drive sales and brand visibility.
Coordinate with Sales and Marketing to align promotional activities with commercial goals.
Lead and supervise a team of field staff to ensure smooth execution and on-ground excellence.
Track and analyze the performance of trade programs, deliver post-activity evaluations and ROI reports.
Develop market insights through field visits, competitor monitoring, and customer feedback.
Manage activation budget effectively while ensuring maximum campaign impact.
Build strong relationships with key channel partners, store owners, and vendors to support trade goals.
Ensure brand consistency in all trade-related executions and activations across channels.
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.