Marketing Manager - Retail (Fashion)

Michael Page; Jakarta Selatan; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A growing fashion retail company in Indonesia is seeking a Marketing Manager to lead strategic marketing initiatives. The role involves spearheading 360° campaigns, managing influencer collaborations, and enhancing brand presence through PR activities. The ideal candidate has over 10 years of marketing experience, preferably in the fashion sector, with strong leadership and strategic thinking abilities. Competitive benefits are offered.

Benefits

Competitive benefits

Qualifications

• 10+ years of experience in marketing, communications, or brand leadership roles.
• Exposure within fashion, beauty, or lifestyle sectors.
• Deep understanding of the influencer and PR landscape with a strong industry network.
• Proven ability to lead brand activations and PR initiatives.

Responsibilities

• Spearhead end-to-end development of seasonal and brand campaigns.
• Cultivate and maintain partnerships with fashion influencers.
• Organize and execute high-impact press events and brand experiences.
• Direct the creation of visual and editorial content.
• Establish and track key marketing metrics.

Skills

Experience in marketing

Leadership skills

Understanding of influencer landscape

Social media awareness

Strategic thinking

Job description

• Working for a growing company within premium & luxury fashion industry
• Competitive benefits

About Our Client

We are hiring on behalf of a fashion retail company with target of premium & luxury segments looking to hire for a Marketing Manager, this role will be leading creative & strategic marketing approach to engage with audiences within online & offline.

Job Description

Campaigns & Creative Marketing

• Spearhead end-to-end development of 360° seasonal and brand campaigns-from initial concept to final execution.
• Transform product collections and brand milestones into engaging narratives across all consumer touchpoints.
• Oversee campaign timelines, creative production workflows, and performance metrics.

Influencer & Creator Strategy

• Cultivate and maintain strategic partnerships with fashion influencers, content creators, and stylists.
• Lead influencer initiatives from ideation through execution, including performance tracking and ROI analysis.
• Launch and scale micro-influencer programs to drive organic growth and community engagement.

PR & Brand Activations

• Organize and execute high-impact press events, retail launches, and immersive brand experiences.
• Partner with media outlets and lifestyle brands to unlock co-marketing opportunities.
• Elevate brand presence through earned media and culturally resonant storytelling.

Content & Distribution

• Direct the creation of visual and editorial content across formats-photo, video, short-form, and more.
• Ensure consistent brand expression across digital platforms, retail environments, and campaign assets.
• Collaborate closely with creative and e-commerce teams to ensure cohesive content rollout.

Performance & Insights

• Establish and track key marketing metrics including engagement, reach, sentiment, and ROI.
• Leverage data insights and audience feedback to optimize campaign strategies and creative direction.

The Successful Applicant

• 10+ years of experience in marketing, communications, or brand leadership roles.
• Exposure within fashion, beauty, or lifestyle sectors.
• Deep understanding of the influencer and PR landscape, with a strong industry network.
• Sharp awareness of social media trends and platform dynamics (Instagram, TikTok, etc.).
• Proven ability to lead brand activations, PR initiatives, and creative partnerships.
• Strong leadership skills with experience managing internal teams and external agencies.
• Strategic thinker with a hands‑on approach to execution and innovation.

What's on Offer

• Working for a growing company within premium & luxury fashion industry
• Competitive benefits