Head of Marketing - Insurance Industry

Michael Page; Daerah Khusus Ibukota Jakarta; On-site; IDR 1.303.693.000 - 1.671.403.000; Full time

Job summary

A well-known insurance firm in Jakarta is seeking an experienced Head of Marketing to lead brand growth and marketing strategies. The successful candidate will have at least 15 years of marketing experience, particularly in digital marketing and the insurance sector and will oversee all aspects of integrated marketing campaigns and team leadership. This position offers a competitive salary and an attractive benefits package.

Benefits

Attractive benefits package

Supportive work environment

Opportunities for career advancement

Qualifications

• Minimum 15 years of experience in marketing, preferably in insurance/financial services.
• Strong expertise in digital marketing and performance-driven strategies.
• Proven track record in go-to-market execution and scaling online channels.

Responsibilities

• Develop and execute integrated marketing strategies to elevate brand positioning.
• Lead go-to-market strategy for product launches and customer acquisition.
• Build and optimize performance across digital marketing channels.
• Drive creative campaigns that enhance brand image and consumer understanding.
• Oversee market education programmes for Sharia insurance solutions.
• Collaborate with cross-functional teams for cohesive brand communication.
• Lead and develop a high-performing marketing team.

Skills

Digital marketing expertise

Online customer engagement

Leadership skills

Strategic thinking

Strong communication skills

Job description

Overview

• Drive marketing growth and brand impact for a rising Sharia insurance firm.
• Collaborative and purpose-driven working environment.

About Our Client

The company is a prominent player in the insurance industry with a robust organisational structure and a commitment to innovation. It is well-established and recognised for its focus on delivering exceptional services and products to its clients.

Job Description

As the Head of Marketing, your main responsibilities will include:

• Develop and execute integrated marketing strategies to elevate brand positioning and increase product visibility in the market.
• Lead go-to-market strategy, including product launches, customer acquisition campaigns, and digital-first initiatives.
• Build and optimise performance across digital marketing channels, including social media, paid ads, SEO/SEM, email, and online partnerships.
• Drive creative, impactful campaigns that enhance brand image and consumer understanding of Sharia-based insurance benefits.
• Oversee market education programmes to promote awareness, trust, and relevance of Sharia insurance solutions.
• Collaborate with cross-functional teams (Product, Distribution, Digital, and Compliance) to ensure cohesive brand communication.
• Lead, mentor, and develop a high-performing marketing team.

The Successful Applicant

A successful Head of Marketing should have:

• Minimum 15 years of experience in marketing, preferably within the insurance or financial services industry.
• Strong expertise in digital marketing, online customer engagement, and performance-driven marketing strategies.
• Proven track record in go-to-market execution and scaling online channels to drive brand growth.

• Strategic thinker with the ability to translate insights into compelling campaigns and brand storytelling.
• Strong communication skills with proficiency in English.
• Professional presence with excellent leadership, presentation, and stakeholder management skills.
• Passionate about promoting Sharia financial products and educating the public on their benefits.

What's on Offer

• Attractive benefits package and competitive compensation.
• Opportunity to work in a leading insurance company.
• Supportive and professional work environment.
• Opportunities for career advancement within the organisation.
• Comprehensive training and development programmes.

If you are ready to take the next step in your marketing career and make a significant impact in the insurance industry, we encourage you to apply.