Marketing jobs in United Kingdom

Remote Working

£500-£550 per day Inside IR35

4 Months Initially

Help shape the future of digital public services. We are looking for a forward‑thinking Senior User Researcher to drive the evolution of our digital platform. In this role, you will move beyond the basics to explore how interactive tools and AI can revolutionise the way we meet user needs. You won’t just be validating current performance; you will be building the data infrastructure and strategic roadmap required to support future service expansion.

• Translate user research into actionable insights, creating detailed "As‑Is" and "To‑Be" journey maps specifically for the Teaching Vacancies service.
• Identify strategic opportunities for innovation, specifically looking for ways to integrate AI and interactive tools into the user journey to enhance the experience.
• Define and document business requirements, balancing project objectives with the need to increase first‑party data collection for marketing optimisation.
• Lead design walkthroughs with stakeholders, using compelling storytelling, evidence‑based research, and design artefacts to justify decisions and drive the design direction.

• Demonstrated success in using user research to build "As‑Is" and "To‑Be" maps that solved tangible user problems and informed service design decisions.
• Experience in modernising user experiences by successfully incorporating AI agents or interactive tooling into established workflows.
• A strong understanding of how to align user needs with business goals, specifically showing past success in optimising data‑collection strategies for marketing purposes.
• Expert‑level communication skills, with the ability to use narrative techniques and robust evidence to guide stakeholders through complex design decisions and justify strategic direction.
• Experience working within Government Digital Service (GDS) standards or on complex public sector service design projects is required for this role.