Head of Product-Led Growth (PLG)

CloudTalk; Remote; GBP 60,000 - 80,000; Full time

Job summary

A growing SaaS company in the UK is seeking a Product Manager focused on PLG strategies. You'll own revenue engines from acquisition to retention, optimize user onboarding experiences, and collaborate across teams to enhance product-led growth. The ideal candidate has significant B2B SaaS experience and a strong data-driven mindset. Attractive benefits include unlimited paid time off, flexible working hours, and opportunities for personal development.

Benefits

Unlimited Paid Time Off

Flexible working hours

MacBook for work

Fitness allowance

Recharge Fridays

Qualifications

• Proven PLG wins in B2B SaaS.
• Experience with self-serve/PLG funnels.
• Ability to define PLG strategy and roadmap.

Responsibilities

• Own self-serve and PLG revenue engine.
• Maximise revenue from the self-serve micro segment.
• Define and drive the PLG roadmap.

Skills

Commercial product-management experience

Data-driven & experiment-driven mindset

Strong UX instincts for onboarding/activation

Proficient in funnels and A/B tests

Cross-functional collaboration

Job description

Overview

Global SaaS | $28M Series B Investment.
Barcelona/Prague or Remote in Europe.

About CloudTalk: Powered by a January 2024 $28 million Series B investment from top investors like KPN Ventures, Lead Ventures, Point 9, and HenQ, CloudTalk's AI‑powered business communication platform helps 4,000+ sales and support teams make customer experience the greatest competitive advantage for driving more revenue. CloudTalk works seamlessly for businesses of all sizes, from scale‑ups like Deel and TIER to big players like Nokia, Glovo and Rakuten. Modern businesses all around the world can lead meaningful conversations while managing calls and messages from one place. CloudTalk is on a mission to create a unified ecosystem for sales and customer service teams' communication where every professional can engage in more productive and meaningful conversations.

Responsibilities

• Own self‑serve and PLG as a full revenue engine for micro customers—from acquisition and signup to activation, expansion and retention. Design flows where the product does most of the work, adding humans only where ROI is highest.
• Maximise revenue from the self‑served micro segment. Increase trial→paid, cut time‑to‑first‑value, grow PLG‑driven ARR, and reduce funnel drop‑offs.
• Define and drive the PLG roadmap, map and continuously improve the post‑signup journey, and set smart "when to human" rules (when to stay self‑serve vs. route to Sales/CS).
• Lead a dedicated PLG squad (2–3 engineers) with a fast experiment cadence and strong analytics foundation.
• Run fast experiments, maintain a prioritised PLG roadmap of experiments and big bets, and keep a tight feedback loop between results and next steps.
• Maintain robust tracking, analytics and dashboards for PLG KPIs (micro revenue, NRR, trial‑to‑paid, time‑to‑first‑value, funnel drop‑offs).
• Collaborate with Marketing, Sales, CS, RevOps and Data to make PLG a company‑wide revenue engine; feed insights back into pricing, packaging, messaging and acquisition tactics.

Qualifications

• Commercial product‑management experience with proven PLG wins in B2B SaaS, strong experimentation mindset and excellent UX instincts for onboarding/activation.
• Have owned or significantly influenced self‑serve/PLG funnels and can point to specific wins (e.g., % increase in trial‑to‑paid, NRR, reduced churn, faster activation).
• Obsessed with UX for onboarding & activation; able to design or co‑design clean, intuitive onboardings and optimise flows, in‑app prompts, paywalls and upgrade nudges.
• Strategic yet hands‑on: define a PLG strategy and roadmap, but also rewrite a paywall, spec a test or refine a signup step. Pragmatic, bias to action and comfortable shipping iterative improvements.
• Data‑ and experiment‑driven; fluent in funnels, cohorts and A/B tests, able to structure clear hypotheses, success metrics and post‑mortems; comfortable with product analytics tools and event‑based tracking.
• Enjoys cross‑functional collaboration with Marketing, Sales, CS and RevOps to make PLG company‑wide.

Benefits

• Unlimited Paid Time Off with guidelines; flexible working hours.
• MacBook for work; fitness allowance; volunteering days; recharge Fridays once per quarter.
• 1‑1 coaching sessions; Leaders Academy & Learning and Development Budget.
• Referral bonuses; virtual & physical team buildings; company merchandise.

Hiring Process

• Initial chat with the CPTO.
• Case study presentation.
• Culture bar raiser call with the CMO; offer.