Marketing Executive jobs in United Kingdom

Customer Marketing Manager - On-Trade (FMCG)

Location: Gloucestershire (Hybrid working, 2 days onsite)

Salary: £36,000 plus 10% bonus

We're supporting a leading FMCG business in their search for an On-Trade Customer Marketing Manager to join the team behind some of the most iconic brands.

This is an exciting, hands‑on role for someone with 2-3 years' shopper or customer marketing experience who's eager to make an impact in a fast-moving FMCG environment. You'll collaborate with brand, sales, and category teams to deliver customer‑led activation plans that bring the brand to life across the On‑Trade channel.

You'll have responsibility for developing below‑the‑line campaigns, building shopper toolkits, and ensuring each activation delivers commercial impact, brand consistency, and measurable results.

• Develop and deliver On‑Trade marketing activation plans across managed and route‑to‑market customers.
• Lead the creation of BTL toolkits, POS materials, and campaign assets.
• Manage agencies and coordinate 360° brand activations that drive visibility and rate of sale.
• Partner with sales teams and key accounts to embed customer‑centric execution.
• Analyse performance data to optimise campaigns and report ROI.
• Manage budgets effectively to maximise return on spend.
• Represent the brand at events and activation showcases.

• 2-3 years' experience in shopper, trade, or customer marketing within FMCG.
• Strong commercial acumen and stakeholder management skills.
• Excellent organisation, communication, and project management ability.
• Analytical mindset with confidence interpreting campaign data.
• A proactive, creative approach and passion for delivering standout activation.

You'll join a high‑energy, collaborative team where ideas are valued, and you'll have the freedom to make a real difference in shaping one of the UK's most exciting brands.