Channel / Strategic Marketing Manager

Core-Asset Consulting Ltd; Newcastle upon Tyne; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading financial services firm is looking for a Channel Marketing Manager to develop and implement marketing strategies focusing on partner engagement and growth in Newcastle. Candidates must have a robust background in channel and B2B marketing. Strong analytical and communication skills are essential. This role offers a hybrid working environment and the opportunity to work with a dynamic team on integrated marketing campaigns.

Qualifications

• Experience in strategic marketing and business planning.
• Strong analytical mindset with data reporting capabilities.
• Ability to balance multiple priorities in a fast-paced environment.

Responsibilities

• Develop and deliver the overall channel marketing strategy.
• Execute integrated marketing plans with strategic partners.
• Measure and report on marketing performance and campaign results.

Skills

Channel marketing experience

B2B marketing experience

Stakeholder management

Data interpretation skills

Campaign management

Tools

CRM platforms

CMS platforms

Marketing automation platforms

Job description

Core-Asset Consulting is delighted to be partnering with a leading financial services organisation to recruit a Channel Marketing Manager.

We are keen to consider candidates who are experienced strategic marketers and can work with Heads of Departments to identify what is needed from a Channel Marketing perspective. The role holder must be experienced writing business plans, pulling plans together, you must have strong strategic planning experience, business planning and business marketing experience. This is a hybrid senior opportunity with a leading financial services firm in Newcastle.

Candidates should have previous channel, partner, or B2B marketing experience ideally within financial services.

Essential

• Track record in channel, partner, or B2B marketing, ideally within financial services.
• Strong understanding of partner ecosystems and go-to-market models.
• Experience in developing and delivering integrated marketing campaigns.
• Excellent stakeholder management, communication, and relationship-building skills.
• Analytical mindset with strong data interpretation and reporting skills.
• Ability to balance multiple priorities in a fast-paced environment with attention to detail.

Desirable

• Background in B2B/B2C partner, distributor, or reseller marketing.
• Familiarity with CRM, CMS, and marketing automation platforms.

Core Responsibilities

• Develop and deliver the overall channel marketing strategy to drive partner recruitment, activation, and growth.
• Build and execute integrated marketing plans with strategic partners, aligning objectives, audiences, and value propositions.
• Create and maintain partner enablement materials, including sales collateral, toolkits, and training content.
• Plan out and implement co-branded marketing campaigns across digital, social, event, and field channels.
• Manage marketing development funds (MDF), co-op budgets, and partner investments to maximise return on investment.
• Support the launch and promotion of new products, services, and incentive programmes within the partner network.
• Ensure brand consistency and messaging alignment across all partner activities.
• Measure and report on marketing performance, campaign results, and ROI to inform future initiatives.
• Use data-driven insights and partner feedback to optimise marketing strategies and improve effectiveness.
• Work alongside Sales, Product, and Marketing teams to align efforts and share best practice.
• Build and nurture trusted relationships with channel partners as the primary marketing point of contact.
• Manage and host partner-focused webinars, training sessions, and events to enhance engagement and enablement.

Core-Asset Consulting is an equal opportunities recruiter and we welcome applications from everyone irrespective of age, disability, gender, gender identity or expression, race, colour, ethnic or national origin, sexual orientation, religion or belief, marital/civil partner status or pregnancy.

Job reference: 16273

To apply for this vacancy applicants must be eligible to work in the UK in accordance with the Immigration, Asylum and Nationality Act 2006.