Customer Marketing Manager - On Trade (FMCG)

Henderson Brown Recruitment; Gloucester; On-site; GBP 36,000; Full time

Job summary

A recruitment agency is searching for a Customer Marketing Manager to join a leading FMCG business in Gloucestershire. The role involves developing marketing activation plans and leading BTL campaigns. Ideal candidates have 2-3 years' experience in customer marketing within FMCG, strong analytical skills, and a passion for impactful activations. This position offers a salary of £36,000 plus a 10% bonus, with hybrid working arrangements.

Qualifications

• 2-3 years' experience in shopper, trade, or customer marketing within FMCG.
• Strong commercial acumen and stakeholder management skills.
• Proactive, creative approach to delivering standout activation.

Responsibilities

• Develop and deliver On‑Trade marketing activation plans.
• Lead the creation of BTL toolkits and campaign assets.
• Manage agencies and coordinate brand activations.
• Analyse performance data to optimise campaigns.

Skills

Shopper marketing experience

Stakeholder management

Analytical mindset

Excellent communication

Project management ability

Job description

Customer Marketing Manager - On-Trade (FMCG)

Location: Gloucestershire (Hybrid working, 2 days onsite)

Salary: £36,000 plus 10% bonus

About the Role

We're supporting a leading FMCG business in their search for an On-Trade Customer Marketing Manager to join the team behind some of the most iconic brands.

This is an exciting, hands‑on role for someone with 2-3 years' shopper or customer marketing experience who's eager to make an impact in a fast-moving FMCG environment. You'll collaborate with brand, sales, and category teams to deliver customer‑led activation plans that bring the brand to life across the On‑Trade channel.

You'll have responsibility for developing below‑the‑line campaigns, building shopper toolkits, and ensuring each activation delivers commercial impact, brand consistency, and measurable results.

Key Responsibilities

• Develop and deliver On‑Trade marketing activation plans across managed and route‑to‑market customers.
• Lead the creation of BTL toolkits, POS materials, and campaign assets.
• Manage agencies and coordinate 360° brand activations that drive visibility and rate of sale.
• Partner with sales teams and key accounts to embed customer‑centric execution.
• Analyse performance data to optimise campaigns and report ROI.
• Manage budgets effectively to maximise return on spend.
• Represent the brand at events and activation showcases.

What You'll Bring

• 2-3 years' experience in shopper, trade, or customer marketing within FMCG.
• Strong commercial acumen and stakeholder management skills.
• Excellent organisation, communication, and project management ability.
• Analytical mindset with confidence interpreting campaign data.
• A proactive, creative approach and passion for delivering standout activation.

Why Apply?

You'll join a high‑energy, collaborative team where ideas are valued, and you'll have the freedom to make a real difference in shaping one of the UK's most exciting brands.