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Senior Digital Marketing Manager SaaS Tech
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Senior Digital Marketing Manager SaaS Tech
Job summary
A leading B2B technology recruitment firm is seeking a Senior Digital Marketing Manager to lead digital campaigns for a growing SaaS division. This hybrid role based in Farnborough involves developing and executing strategies across channels like SEO and PPC. The ideal candidate will have over 7 years of experience in digital marketing, particularly within a SaaS context. Competitive salary of £55-60K plus benefits.
Benefits
Qualifications
- 7+ years' experience in digital marketing, preferably in B2B/SaaS.
- Proven record of delivering results against KPIs.
- Strong problem-solving skills and ability to communicate effectively.
Responsibilities
- Develop and deliver digital marketing strategy across various channels.
- Plan, manage and optimize multi-channel campaigns.
- Oversee website updates and SEO improvements.
Skills
Tools
Farnborough, Hampshire, Surrey Borders (Hybrid - circa 1 day per week onsite)
Circa 55-60K Salary (Neg) + Full Benefits package
Applause IT are looking for an experienced Senior Digital Marketing Manager to lead digital campaigns for a growing B2B SaaS technology division of a major UK Business Process Outsourcing and Technology PLC.
In this role, you\'ll take ownership of digital strategy, brand awareness and customer acquisition across multiple channels. You\'ll manage SEO, PPC, social, email and website optimisation, using HubSpot as your central platform for automation, lead nurturing and reporting.
- Develop and deliver digital marketing strategy across SEO, PPC, social and email.
- Plan, manage and optimise multi-channel campaigns.
- Oversee website updates, CRO and SEO improvements.
- Manage external PPC/SEO partners.
- Use HubSpot, Salesforce and analytics tools to track performance and ROI.
- Support sales with content, campaigns and lead generation.
- 7+ years\' digital marketing experience (B2B / SaaS technology background preferred).
- Strong skills in Digital Marketing including SEO, PPC, email, social and campaign management and WordPress.
- HubSpot CRM experience (automation, workflows, reporting).
- Proven record of delivering results against KPIs and reporting on ROI.
- Excellent communication and problem-solving skills.
- Hybrid working - 1 day per week in Farnborough on average.
- Pension, Health above average leave and employee discounts, salary sacrifice schemes
- Flexible working patterns (ask for details).
- Career development opportunities.
- Inclusive, supportive culture.
Apply now with your CV and cover letter including salary expectations.
All offers subject to basic BPSS security clearance.
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.
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