Digital Marketing Manager

SmartStream Technologies; Greater London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading tech firm is seeking a Digital Marketing Manager in London. This hybrid role involves developing and managing global digital marketing strategies that promote the brand and drive growth. Responsibilities include campaign management, performance analysis, and collaboration with internal teams. Ideal candidates will have expertise in digital marketing, strong communication skills, and a bachelor's degree in marketing or business. The company offers competitive salary and benefits, including study support and generous leave.

Benefits

Competitive salary

Full study support package

25 days annual leave increasing with service

Company pension scheme

Group life assurance

Qualifications

• Significant experience in digital marketing, with proven track record.
• Certification in Google ads or analytics required.
• Experience of SalesForce and Pardot metrics / reporting.

Responsibilities

• Develop and execute digital marketing strategies to drive traffic and engagement.
• Manage and optimise target campaigns for AI, SEO, GEO.
• Monitor the performance of digital marketing efforts and analyse data.

Skills

Digital marketing expertise

Strong verbal and written communication skills

Customer centric approach

Project management

Knowledge of B2B, financial or technology sectors

Education

Bachelor's degree in Marketing, Business, or related field

Tools

Google Analytics

Google Ads

Salesforce

Pardot

Job description

Overview

Vacancy Name Digital Marketing Manager

Vacancy Reference VN2286

Location United Kingdom

Location City London

Description Digital Marketing Manager

London - Hybrid, 3 days a week in the office

Salary - Competitive + excellent bonus and benefits

We are seeking a strategic and results-driven Digital Marketing Manager to lead our digital marketing efforts globally. This role is responsible for developing, implementing, and managing marketing campaigns that promote our brand, products, services, and drive growth across digital channels.

Responsibilities

• The global marketing team may be compact but it has a broad range of skills that are allocated across key roles, such as the Global Head of Marketing, Senior Marketing Manager, Marketing Graduate and Marketing Operations Manager. Furthermore specialist skills are outsourced externally to dedicated agencies.
• You will demonstrate outstanding business insight, with the ability to identify new business prospects within an existing customer base.
• The Program Lead will need to be adaptable to changes in the market and technology. They will need to adjust strategies accordingly to for the company to stay relevant with its customers.
• The ability to monitor the performance of digital marketing efforts, using various metrics to assess their effectiveness. Also analyse data to make data-driven decisions and optimise future strategies.
• Develop and execute digital marketing strategies to drive traffic, engagement, and conversions across all digital platforms.
• Manage and optimise target campaigns for AI, SEO, GEO
• Email, social media, display advertising, and content marketing.
• Analyse performance metrics and provide actionable insights to improve campaign effectiveness.
• Collaborate with internal teams (e.g. product, sales) to create cohesive marketing messages.
• Manage digital marketing and agency budgets to ensure ROI.
• Stay up-to-date with the latest trends, platforms and technologies in digital marketing.

Key Skills and Qualifications

• A strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing efforts.
• Experience of SalesForce and Pardot metrics / reporting. Customer data and campaign performance measurement.
• Customer centric approach.
• Strong verbal and written communication skills.
• Desirable skills: Knowledge of B2B, financial or technology sectors.
• Digital marketing expertise, with the ability to share knowledge with the marketing team and keep abreast of emerging technologies.
• Project management with the ability to oversee campaigns and initiatives simultaneously.
• Certification in Google ads or analytics.
• Qualifications: Bachelor's degree in Marketing, Business, or related field.
• Experience: Significant experience in digital marketing, with proven track record.
• Proficiency in tools such as Google Analytics, Google Ads, Salesforce (or similar).
• Strong understanding of how to optimise for AI.

Employment Type

Permanent

Benefits

• Competitive salary
• Full study support package (course / exam fees plus time off to study)
• The opportunity to work in a growing and market leading organisation
• 25 days annual leave (increasing with service to 28 days)
• Company pension scheme – contributions matched up to 5%
• Group life assurance

Equality Statement

SmartStream is an equal opportunities employer. We are committed to promoting equality of opportunity and following practices which are free from unfair and unlawful discrimination.