Marketing Manager B2B

Talent Hub Resourcing Solutions Ltd; Farnborough; On-site; GBP 50,000 - 60,000; Full time

Job summary

A specialist innovation company in Farnborough is seeking a skilled Marketing Manager. The role involves developing marketing strategies to enhance commercial growth and support B2B sales efforts. Ideal candidates will have extensive experience in B2B marketing, particularly within the manufacturing sector, and a strong portfolio of digital and offline content creation. This office-based position offers a salary between £50,000 and £60,000.

Qualifications

• 4+ years of experience as a Marketing Manager in B2B.
• Experience in manufacturing or technical product industry.
• Skilled in both digital and offline content creation.

Responsibilities

• Develop and deliver brand presence across various platforms.
• Create customer-facing collateral supporting sales.
• Manage relationships with external suppliers.

Skills

Content creation

Multi-channel digital marketing

Trade events management

GA4 fluency

SEO knowledge

Design tools proficiency (Canva, Adobe)

Job description

Marketing Manager

Farnborough, office based

Salary £50,000 – £60,000

Talent Hub is working in partnership with a specialist innovation company who develop and manufacture equipment and tech for their niche target audience and sector.

They are looking for a skilled Marketing Manager to drive and develop commercial growth and their marketing activity, working alongside the sales team delivering successful lead gen’ to B2B markets.

This is an office-based role and the hours are 8am-5pm.

Responsibilities for this Marketing Manager job include:

• Develop and deliver a consistent brand presence across website, social media, email newsletters and printed marketing materials
• Develop clear customer-facing collateral, including event content, email campaigns, case studies and presentations that support the sales process.
• Support the sales team by preparing tailored customer materials, Sales packs, templates and resources.
• Plan and deliver a social media schedule that increases awareness of the company’s capabilities
• Produce regular website improvements including new pages, updated images, news articles and case studies. Writing and creating tech spec documents.
• Manage relationships with external suppliers including designers, photographers, printers and digital partners to support smooth delivery of work.
• Provide regular reporting of marketing activity including website traffic, social performance, engagement data and outcomes from campaigns or events.

For this Marketing Manager job you should have:

• Worked at a Marketing manager level for 4 years or more in a B2B sector.
• Ideally worked in manufacturing or technical product industry
• Skilled in content creation for various marketing outputs, both digital and offline.
• Proven skills in multi-channel digital marketing campaigns and activities, including social media for B2B.
• Successfully managed and organised trade events, especially B2B.
• GA4 Fluency is essential.
• Knowledge of SEO best practise required.
• Competent with design tools such as Canva or Adobe Creative Suite.