Marketing Manager - London

ATG Entertainment; Greater London; On-site; GBP 40,000 - 55,000; Full time

Job summary

A prominent theatre production company is seeking a Marketing Manager based in London. The role involves overseeing marketing strategies and managing relationships with external partners to enhance the company's reputation across West End productions. The ideal candidate will demonstrate strong marketing experience, superior communication skills, and the ability to execute digital strategies effectively. This position offers a full-time, one-year fixed term contract.

Qualifications

• Proven experience in marketing or media.
• Thorough understanding of marketing campaigns and digital environments.
• Strong numeracy skills for budget management.

Responsibilities

• Oversee marketing campaigns for productions.
• Manage relationships with external agencies.
• Contribute to SFP's online and digital strategy.

Skills

Marketing experience

Understanding of digital marketing

Social media strategy

Strong numeracy

Copy-writing skills

Attention to detail

Job description

Marketing Manager - London

About us

Sonia Friedman Productions (SFP) is one of the most prolific and influential theatre companies in the world. Since beginning in 2002, SFP has developed, initiated and produced over 300 productions worldwide, winning 67 Olivier Awards, 61 Tony Awards and 3 BAFTAs.

Led by Sonia Friedman CBE, who this year was named one of Vogue's 25 most influential women working today and previously included in TIME's 100 Most Influential People in the World, SFP has developed and delivered an unparalleled body of work across the West End, Broadway and beyond, helping to redefine the theatrical landscape.

Corporate Social Responsibility : our priorities

• Next Generations : introducing tomorrow's audiences to the pleasures of live entertainment, recruiting and nurturing the next generation of industry talent.
• Inclusion : improving and promoting diversity, inclusion and well-being in the workplace.
• Sustainability : helping reduce our impact on the environment by making our business more sustainable.

We recognise that we do not have all the answers but we strive to listen, to learn and to change in order to ensure SFP becomes a truly inclusive organisation. We therefore welcome and encourage applications from individuals from the widest possible range of backgrounds and particularly welcome applications from those currently underrepresented in our workforce.

Everyone's responsibility

Everyone at SFP is expected to play their part in achieving our goals and upholding our core values, by :

• Committing to creating and upholding a positive, inclusive culture that nurtures potential and supports well-being.
• Playing our part in reducing our environmental impact and finding more sustainable ways of working.
• Encouraging the next generation in live entertainment by contributing to our outreach and training programmes, including mentoring students and trainees.

Please see a job description of the role below. We welcome transferable skills from other industries or backgrounds.

Job Description - Marketing Manager

Reporting to : Chief Marketing Officer

The Marketing Manager is responsible for overseeing and delivering marketing, social media and press strategy for Sonia Friedman Productions and designated productions.

The Role :

We are looking for an exceptional individual with flawless marketing skills for the position of Marketing Manager, based at our extremely busy production office in Covent Garden. The ideal candidate will coordinate and deliver the strategy across all elements of marketing, social media and communications for SFP and designated SFP productions; oversee and manage external agencies and freelancers to ensure first-class delivery and collaboration towards shared creative and commercial goals. They will work closely with sales, ticketing and inventory teams to understand and actively contribute to the financial objectives of SFP and its productions. It is essential they foster exceptional relationships with stakeholders, producers, co‑producers, key creatives, industry figures and partners; partner with SFP's producing teams and theatre personnel to deliver excellence in audience experience. They must create a distinct brand and identity for each production by driving excellence, innovation and creativity across all public-facing campaigns; collaborate with the CMO to develop SFP's public-facing persona and enhance the company's reputation; and work alongside the Marketing Assistant to strengthen SFP's online and digital presence.

RESPONSIBILITIES :

Coordinate and deliver marketing campaigns for designated productions

• Develop clear objectives for each production ensuring creative and commercial aims are fully understood and communicated to all members of the marketing team and supporting contributors.
• Liaise with external agencies, including marketing, social media and press teams, ensuring all are working in tandem to achieve the same goals of the campaigns.
• Collaborate with SFP's producing team and the production's creative team to ensure the positioning and messaging of the campaign reflects the values and overall tone of the production.
• Effective and efficient management of the marketing budget.
• Ensure press campaigns are within agreed budgets and time scales.
• Clearly communicate briefs to external agencies and freelancers and support them in translating into action, monitor progress, and ensure delivery of desired results.
• Together with the sales, ticketing and inventory teams, assess sales and ticketing targets and figures to inform the marketing and communications strategy for the production.
• Liaise with SFP's producing team to ensure all contractual terms and obligations are fulfilled and adhered to in marketing and publicity materials.
• Assist with the smooth running of press performances and opening nights as well as any other media / gala performances.
• Liaise with the production's press representative to deliver original and successful press campaigns, and crisis manage when necessary.
• Implement effective strategy for audience development and growth.

Alongside the Chief Marketing Officer, lead and deliver the marketing and communications strategy for Sonia Friedman Productions

• Build on, develop and explore new opportunities to further develop the reputation of SFP's brand and its standing in the industry.
• Working with the Marketing Assistant to contribute to SFP's online and digital strategy, including its social media, website and other online platforms.
• Oversee the relationship between SFP and its audiences, ensuring consistent and regular engagement, and develop strategies to seek new audiences and retain existing audiences
• Liaise with SFP's press representative and crisis manage when necessary.

General

• Influence and improve relationships with key clients, business partners, suppliers and internal stakeholders.
• Negotiate terms and contracts with external agencies on robust service level agreements and rates to achieve the best value for money in terms of cost and advice.
• Be present at performances, events, photoshoots, filming, photocalls and meetings as required (which will include some evening and weekend work).
• Complete such other duties as may be reasonably required.
• As this role will involve access to confidential and commercially sensitive information, it is essential that all such information is kept confidential.
• Work as part of a team, covering other team members during illness and holiday.

ESSENTIAL QUALITIES / SKILLS / EXPERIENCE :

• Proven experience in marketing or media.
• Thorough understanding of marketing campaigns, digital marketing environments, social media trends and press strategies.
• Strong numeracy and confidence interpreting sales reports and managing budgets.
• An understanding and experience working in the West End theatre market. Touring and international experience is also a benefit.
• First-rate copy‑writing and proofing skills.
• Confident professional communication manner.
• Discretion regarding sensitive information.
• Excellent attention to detail and time management skills.
• Ability to anticipate situations and plan for eventualities.
• Able to actively seek solutions to problems.
• Manage multiple high‑level relationships and stakeholders.

Employment Terms

• Hours : Usually 10am-6 : 30pm Monday-Thursday; 10am-6pm Friday. Due to the nature of this role some evening and weekend work will be required, and you may be asked to work additional hours from time to time. This role may also require travel and occasional overnight stays.
• Contract : Full time, one‑year fixed term.