lavori da Head Of Marketing in località Francia

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The Seismic EMEA team is looking for an experienced B2B ABM/field marketing individual who will be responsible for developing the marketing strategy for the Enterprise business segment in EMEA and driving highly targeted ABX campaigns to generate net new and customer expansion pipeline and revenue growth. You will be accountable for meeting and exceeding quarterly and annual pipeline targets for this segment.

The ideal candidate is someone who excels at equal parts strategy and hands-on execution (across events, webinars, digital, social, email, content, web, and more), can collaborate with cross-functional teams to deliver programmes on time and on budget, and values a close peer-to-peer partnership with sales leaders.

Reporting to the head of EMEA Marketing, you’re responsible for working with leaders across sales, sales/business development, product marketing, customer success and revenue operations to orchestrate multi-channel ABX campaigns that optimize the pipeline engine for the Enterprise segment in EMEA.

This is an individual contributor role.

• Drive the annual and quarterly Enterprise GTM/marketing strategy – focused on pipeline generation, pipeline acceleration and increased bookings – to meet short-term and future quarter pipeline targets for new and expansion business
• Design and execute highly targeted ABX campaigns (1:1 and 1:few) across all channels (including events, email, paid advertising, social, web, personalized content, gifting, webinars, workshops, direct mail and more) mapped to the customer lifecycle
• Project manage the various workstreams necessary to produce deliverables, assets and events aligned to ABX strategy
• Collaborate with revenue operations to build the right metrics, targets, routing and dashboards relevant to the Enterprise GTM
• Leverage ABX technology (i.e. 6Sense) for account tracking, personalization and intent, and help automate ABX/MQA workflows and insights for Sales
• Partner with sales/business development to ensure they have guidance and resources to translate MQAs and leads into pipeline for the business
• Regularly share pipeline performance reporting and insights with senior leadership along with actionable recommendations for improvement
• Scope and manage Enterprise field marketing budget

• 8-12 years of experience marketing to multi-persona B2B Enterprise prospects and customers in a fast-paced environment
• A high level of understanding of ABX with a track record of launching successful 1:1 and 1:few field campaigns that have resulted in pipeline generation, pipeline acceleration and increased bookings
• Experience running industry specific campaigns
• Understanding of customer experience journeys and touchpoints that leverage paid and unpaid channels (including events and digital events) to achieve business and marketing objectives
• Extensive experience working with sales, sales/business development, product marketing and customer marketing in order to activate campaigns and programs
• A “test and learn” mindset with strong proficiency in marketing and sales analytics, including technologies like 6Sense, SFDC, Marketo
• Strong project management and time management skills – this is a “doer” role
• Strong partnership, people, and above average communications skills
• A drive to constantly learn, evolve, and share best practices
• French speaking isn’t essential but will be an advantage