Demand Marketing Manager, Vectare

Faria Education Group; Loughborough; On-site; GBP 60,000 - 80,000; Full time

Job summary

An innovative education technology firm in Loughborough is looking for a passionate Demand Marketing Manager to lead marketing initiatives for Vectare. You will develop and execute demand generation strategies, manage campaigns, and work closely with stakeholders across various functions. The ideal candidate has over 5 years of B2B marketing experience, proficiency in HubSpot, and strong project management skills. This role offers competitive compensation and various employee benefits.

Benefits

Monthly Health & Wellness Allowance

Office lunch & team socials

Professional Development opportunities

Unlimited book budget

Pension plan

25 days' holiday

Qualifications

• 5+ years of B2B marketing experience, ideally in EdTech or SaaS.
• Proven ability to drive demand generation and connect marketing to revenue.
• Expertise in planning and executing customer-focused campaigns.

Responsibilities

• Develop and implement go-to-market strategies to drive demand generation.
• Coordinate campaigns across social media, email, and advertising initiatives.
• Measure and report on marketing performance to optimise ROI.

Skills

B2B marketing experience

Demand generation

Campaign planning and execution

Copywriting skills

Project management

Education

Degree in Marketing or Communications

Tools

HubSpot

Salesforce

Job description

Are you a passionate marketer with a strong background in demand generation? Do you want to make a meaningful impact on schools through innovative education technology? We are looking for a Demand Marketing Manager to drive marketing initiatives for Vectare.

In this role, you will own the demand generation strategy and execution across Vectare, covering the globe. You’ll craft go-to-market strategies, design and manage campaigns, oversee social media and events, and help position Vectare as a distinctive name in the space. You’ll work closely with key stakeholders, including regional commercial teams, product, sales, and customer success, while being part of the larger global marketing team.

Responsibilities

• Develop and implement go-to-market strategies to drive demand generation, customer retention, and cross-sell opportunities for Vectare.
• Collaborate with the Global Marketing team and report to the Global Head of Demand Generation to align strategies and plans.
• Partner with Product Marketing, Events, and Brand & Community teams to localise product launches, events, and other marketing efforts through social media, blogs, videos, and other channels.
• Coordinate campaigns across social media, email, advertising and partnership initiatives using HubSpot.
• Manage a budget to support your initiatives and use a data-driven approach to tie spending decisions to expected impact.
• Align marketing strategies with our sales team to increase pipeline, enable effective outbound and support revenue growth.
• Measure and report on marketing performance, using insights to optimise ROI and improve lead quality.
• Deepen understanding of our platform, customer challenges, and global education trends to refine product positioning and marketing effectiveness.

Skills & Experience

• 5+ years of B2B marketing experience, ideally in EdTech, SaaS, or related industries.
• Proven ability to drive demand generation and hit pipeline targets, connecting marketing to revenue.
• Expertise in planning and executing campaigns that address customer needs.
• Proficiency in HubSpot and ability to use Salesforce to understand the impact of marketing and engage with our sales team.
• Strong copywriting and campaign creation skills.
• A degree in Marketing, Communications, or a related field is preferred.

Capabilities & Attributes

• Strong project management skills, with the ability to prioritise and manage multiple initiatives.
• Ability to translate customer insights and sales feedback into impactful marketing strategies.
• Quick learner with a strong understanding of education trends and customer pain points.
• Excellent collaboration and matrix management skills, creating healthy relationships across marketing, sales and any other Faria team.
• A proactive, creative, and data-driven mindset with a focus on delivering results.

Success Metrics

• Marketing-source pipeline generated.
• Pipe-to-spend ratio.
• Excellent alignment between marketing and sales efforts.

DISCRIMINATION DECLARATION

All qualified applicants will receive consideration for employment without regard to age, race, creed, colour, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality or sex.

Please note

Only shortlisted candidates will be contacted due to a high volume of applicants.

• Base salary is based on experience, and performance bonuses are based on KPIs.
• Monthly Health & Wellness Allowance
• Office lunch & team socials
• Professional Development opportunities
• Unlimited book budget.
• Additional benefits such as a pension and 25 days' holiday also apply.

ABOUT VECTARE

Vectare is an award-winning transport consultancy and technology company, providing creative solutions to enhance the transport provision of educational establishments, corporate clients, and the public sector.

We’re a young company, founded in 2016, which means we’re innovative, agile, and a fun place to work. Our small team works to the highest standards, and we expect everyone to focus on delivering high-quality service and attention to detail. You’ll work closely with our Senior Management Team, and you’ll have much more access to and insight from these senior leaders than you would in a larger business.

At Vectare, we strongly believe in valuing our staff, both as individuals and for the contributions they can make to all levels of the business. This means that we’ll treat you with respect, and we’ll expect you to extend that same respect to everybody you work with, at all levels of the business.

Feedback is an essential part of our culture, and as such, we need you to feel confident about sharing your opinions with senior management. This is crucial for our business growth.

We work closely with over 200+ independent schools around the United Kingdom, and we are seeking growth in both the domestic and International Markets.