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Email + CRM Marketing Manager - Mid-size Media Corporation
Job summary
A growing media company is seeking an Email + CRM Marketing Manager to lead their email marketing initiatives. This role requires hands-on experience with email marketing tools like Mailchimp and Salesforce. The successful candidate will devise strategies, manage campaigns, and analyze performance metrics, all while working from the London office 5 days a week. Competitive salary up to £55k plus benefits is offered.
Qualifications
- Hands-on experience with Mailchimp or similar along with Salesforce.
- Experience in creating and executing lead nurture campaigns.
- Understanding of lead generation and content management systems.
Responsibilities
- Devise and manage the entire email and CRM marketing strategy.
- Create audience segments and run personalized email campaigns.
- Track key campaign metrics and report their impact on business.
Skills
Tools
Job Sector
Marketing / PR / Product Management
Contract Type
Permanent
Location
5 days a week from Central London
Up to £55k basic plus benefits
Job Reference
MediaIQ-MX5-21
Do you have strong email marketing experience?
Do you know how to utilise Salesforce for marketing?
Want to take ownership of the marketing for a mid-size fast growing media company?
If yes, please read on...
The Company
Mid-size media company which on the one hand has sales teams who sell advertising solutions, and on the other hand, has a media planning/buying agency division.
The Role ofEmail + CRM Marketing Manager
- Devise and manage the entire email and CRM (salesforce) marketing strategy that is in-line with business goals
- Create audience segments and run highly personalised email campaigns
- Run lead nurturing activities to drive conversions
- Work cross functionally to ensure email and Salesforce helps meet different business objectives
- Ensure email campaigns adhere to industry standards and are in-line with regulatory compliances
- Track key campaign metrics and report their impact on business performance
- Manage end-to-end email campaigns
- Write compelling copy and calls-to-action to drive conversions
- Experiment and run A/B or multivariate tests to optimise campaign performance
Requirements for thisEmail + CRM Marketing Manager position
- Hands-on experience with Mailchimp or similar + experience of utilising Salesforce
- Experience of creating and executing lead nurture and activation campaigns, setting Salesforce strategy
- Understanding of lead generation, design tools, content management systems (CMS), and Google analytics
- Debugging skills to identify deliverability issues and correct them
- Great copywriting and communication skills
- HTML/CSS knowledge preferred but not essential
- Strong analytical skills to interpret meaning from campaign metrics
Please note that you will be required to work from their London offices 5 days a week (at least to begin with).
If you think that you could be theEmail + CRM Marketing Manager our client is looking for, please apply
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.