Campaign Manager jobs in United Kingdom

MARKETING MANAGER (FITNESS/OUTDOOR)

Office Based - Southampton (up to 2 days discretionary WFH after probation). Salary: £40,000 dependent upon experience. This role is for an autonomous, driven marketer with strong sports experience (Running, Outdoor Recreation/Adventure, Cycling) looking to contribute to a global brand.

As one of Garmin's Segment Marketing Managers, you’ll strategize and deliver marketing outputs including world-class events, athlete and ambassador sponsorships, and collaborations with some of the UK’s largest retailers to support Garmin product launches and campaigns. You’ll take ownership of projects with autonomy to deliver agreed plans, ensuring brand consistency, compliance and quality, while driving measurable ROI. You will act as the internal advocate for your segment(s), maintaining excellent product knowledge and driving excitement and engagement. The ideal candidate will build and execute effective marketing plans to engage local audiences while retaining the global brand identity.

• Develop, deliver and evaluate strategic marketing plans for product launches and campaigns
• Act as the internal client for your assigned segments, briefing and collaborating with internal marketing teams (Social, PR, Paid Media, Events, Visual Merchandising, E-Commerce, Design, etc.) and other key stakeholders to ensure all plans align to segment and business goals
• Work with key retailers to drive excitement for products and brand and build marketing plans that drive Garmin awareness, consideration, and sales
• Plan and deliver sponsorship activities through relationship management, communications and project management
• Support the briefing and management of brand events and expos for your segments and optimise the events calendar to drive goals
• Manage localisation of global campaign materials, ensure assets are delivered on time and compliant
• Act as the guardian of the Garmin brand by ensuring local assets and communications adhere to brand guidelines and are consistent across channels
• Brief 3rd parties where necessary (production teams, agencies, etc.)
• Maintain extensive professional knowledge of relevant segments (competitors, cultural insights, industry standards and trends)

• Must have a genuine passion or experience in two or more of the following markets: Running, Cycling, Outdoor Recreation/Adventure (Golf experience is advantageous but not essential)
• Recognisable qualification in Marketing or Communications; experience in sports or brand marketing for a relevant brand, retailer or agency
• Strong working knowledge of all marketing channels

• Excellent verbal and written communication skills
• Proactive, reliable, responsible and accurate with attention to detail
• Self-motivated with a positive, professional approach
• Resilient and able to cope under pressure
• Capable of working autonomously and multitasking in a high-pressure environment
• Excellent interpersonal and relationship-building skills
• Flexible, hands-on approach to business
• Experience managing budgets and reporting on ROI
• Passion, integrity, and positive energy
• Ability to keep information confidential
• Role includes some evening and weekend work
• Role requires UK and Ireland travel

• Private Medical & Dental Insurance
• Competitive annual leave, including birthday and work anniversary days
• Annual Wellness Bonus
• Life insurance, Income Protection and Critical Illness Cover
• Employee Discount Scheme
• Employee Share Purchase Programme
• Pension Scheme
• Discretionary Hybrid Working Model (2 days from home per week after probation)
• Cycle to Work Scheme
• Social events and a relaxed and friendly culture where you and your career matter