Brand Manager ofertas em Grã-Bretanha

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Marketing Manager

M4 Corridor - hybrid role

Between £45k pa and £50k pa DOE

Mon - Fri - 45 hours

Your Role's Purpose

The Marketing Manager supports the Head of Marketing in delivering strategic and tactical marketing activity across multiple businesses within the Rygor Group.

This role is pivotal in creating and executing professional, high quality marketing materials in a proactive manner, to showcase the business, drive sales and measurably contribute to commercial success.

This role adds value by actively generating leads, driving customer engagement and manging external branding. Working as part of a centralised marketing function, the Marketing Manager ensures consistency in branding, while tailoring strategies to meet each business unit's commercial goals.

This is a hands-on role that combines planning, execution, and performance analysis to add clear commercial value across the Group.

Day to day, you will be:

• Support the Head of Marketing in proactively delivering the Group-wide marketing strategy, tailored to individual business needs.
• Help define group-wide branding and messaging frameworks that ensure clarity, alignment, and competitive differentiation.
• Develop and execute multi-brand marketing plans in collaboration with business unit leaders.
• Conduct market, competitor, and audience analysis for each business to inform positioning and campaign targeting.
• Achieve clear KPIs for each brand/campaign and measure marketing effectiveness across channels and businesses, ensuring success and learnings.
• Manage the execution of multi-channel campaigns (digital, print, email, events, social, paid) for various businesses within the Group.
• Maintain and update websites, content, and digital assets in line with brand guidelines and user experience best practices.
• Ensure website SEO and visibility is performing optimally, conducting weekly testing and searches as well as looking at paid media.
• Work closely with sales, aftersales and PR and internal communications teams across the Group to develop and execute promotional strategies.
• Coordinate with external agencies, freelancers, and suppliers to deliver creative marketing collateral.
• Drive customer reviews and feedback to build customer loyalty, reputation and word-of-mouth marketing.
• Report campaign performance weekly to the Head of Marketing and Board, using data to optimise live campaigns and inform future planning.

Adding Commercial Value

This role must add significant value to the business by ensuring commercial success via:

• Demand Generation: Increase lead quality and volume to feed sales and aftersales pipelines.
• Customer Retention and Loyalty: Execute cross-sell, upsell, and re-engagement campaigns.
• Marketing ROI: Prioritise high-impact, cost-effective channels and reduce wasted spend.
• Brand Value: Strengthen recognition, trust, and differentiation across group businesses.
• Operational Efficiency: Implement shared tools, processes, and assets across the group to increase scale and reduce duplication.

Skills & Behaviours Required for this Role:

• Commercial Thinking - you link marketing activity directly to business goals and profitability, through analytical insight and consistent measurement utilizing analytical tools. Whilst this is a hands-on marketing role, you need to think strategically too and several years of experience in B2B and B2C marketing roles is desired.

• Multi-Brand and Business Agility - you are able to easily switch between brands, tones, and market needs, whilst ensuring accuracy and achievement of all brand guidelines.
• Collaborative and communicative - with such an important role in the business, we want you to be known across the company for your collaboration and great communication.

• Organised & Proactive - with multiple brands and businesses to market, organisation and prioritisation is key, via a proactive and solution-focused approach. What's more, being able to effectively manage campaigns from briefing to delivery will be crucial.

• Creative - we want customers and potential new business to be wowed and excited by our marketing content, so think innovatively to develop engaging campaigns across different channels.

• Strong digital marketing capabilities - through SEO, PPC, social, marketing automation and CRM, the digital element is key in our brand development across B2B/B2C environments. We want you to be confident in both traditional and digital marketing as part of the overall marketing mix

• Accuracy and pride - we want you to be proud of the work you do. Getting it right is so important. Ensuring accuracy not only reduces approval times, but it is so important that our marketing is professional, and accuracy is key to this. If you're not proud of it, it doesn't go out!

Our Values & Behaviours

We're looking for incredible team members who share our values and can add to our culture. Values are shared beliefs that guide our decision-making, culture is how we function as a group and how we live our values as individuals. You can read more about our values and the behaviours on our website.

Rewarding

I am grateful. I am courageous. I am curious.

• Reliable

I am honest. I am attentive. I am trustworthy.

Respectful
I am inclusive. I am resilient. I am kind.

Application & Interview Support

If you need support with your job application, we encourage you to explore our new Career Hub-a free resource designed to help you reach your career goals. The Career Hub offers valuable guidance on crafting standout applications, excelling in interviews, and providing support for those re-entering the workforce. Additionally, you can watch, and practice example interviews to ensure you're fully prepared to ace yours! You can access the site here.

Research shows that some people are less likely to apply for a role unless they are 100% qualified. As long as you are experienced for the role and hold the necessary qualifications, we encourage you to apply, even if you don't feel like you meet all our requirements. We want to know about your passions, achievements, learning and growth. If this role excites you, start a conversation with us!

Benefits for you

• A day off for your Birthday
• 23 days of annual leave per year
• Four times death in service benefit
• Branded uniform.
• Working for an official Great Place to Work and UK Best Workplace for three years running!
• Working for a Best UK Workplace for Wellbeing
• Working for a UK Best Workplace for Development.
• Working with our award-winning team - we have been named 'Service Provider of the Year' at the WhatVan? Awards 2022 and winners at the IOIC Employee Engagement Awards
• Recipients of the Bronze Award under the Armed Forces Covenant.
• Auto-enrolment pension
• Enhanced Maternity and Paternity pay policies
• Access to our wellness programme and Employee Assistance Programmes, including WeCare from Canada Life (EAP and 24HR Online GP access and second Medical Opinion)
• Mental Health First Aiders
• Reward and recognition programmes, including our annual Rygor Group Awards
• Annual appraisals programme, self-development journal and progression opportunities
• Manufacturer training and access to our in-house elearnings and development programme
• Long service recognition

Hiring Process

1. We shortlist CVs online, so make sure to include information about yourself that makes you stand out.
2. You may received a short screening call with our hiring manager or a member of our people team.
3. Come to site and meet the team, have a tour, and let's have a chat so we can get to know each other better. Your interview will include a chat with the hiring manager and potentially an interview task.
4. If your application is successful, we'll be excited to make you an offer

Diversity, Equity, Inclusion and Belonging (DEIB)

At Rygor, we're committed to cultivating an environment that promotes diversity, equity, inclusion and belonging. We are an award-winning community of professionals from all walks of life, and we believe our unique qualities should be celebrated. It's essential to us that you bring your authentic self to work every single day, no matter your age, ethnicity, religion, citizenship, gender identity, sexual orientation, disability status, caring responsibilities, neurodiversity, or otherwise.

Support - If you need to make reasonable adjustments to our process, please let us know so we can talk about how we can best support you and make the adjustments that may be needed.