Marketing Executive – Cardiff

Blue Legal; Wales; On-site; GBP 23,000 - 28,000; Full time

Job summary

A national law firm in Cardiff is seeking a Marketing Executive to manage campaigns and projects. The ideal candidate will have experience in the legal sector and a solid understanding of digital marketing, event coordination, and sponsorship evaluation. This permanent role offers a salary of up to £28,000, focused on driving varied marketing initiatives.

Qualifications

• Previous experience working within a legal or professional services environment is required.
• Good understanding of digital marketing concepts and best practices.
• Knowledge of digital trends and emerging technologies is ideal.

Responsibilities

• Coordinate a range of events to engage target audiences and promote the firm’s services.
• Identify and evaluate sponsorship opportunities that align with the firm’s objectives.
• Develop and execute advertising campaigns across different media channels.
• Responsible for the firm’s digital marketing, including social media and email marketing.
• Develop relationships with media outlets and key industry contacts.

Skills

Digital marketing

Event coordination

Sponsorship evaluation

SEO knowledge

CRM systems

Tools

WordPress

Google Analytics

Job description

Location: Wales

Salary: Up to £28,000

Contract type: Permanent

Date posted: 18/10/2023

An award-winning national law firm is seeking a Marketing Executive to join their team based in Cardiff. The role-holder will provide support to key partners in managing the delivery of campaigns and projects in line with division strategy. This is a hands-on role, working across the marketing mix, driving forward varied marketing initiatives including events, sponsorships, digital marketing and PR activities.

The Responsibilities

• Coordinate a range of events to engage target audiences and promote the firm’s services.
• Identify and evaluate sponsorship opportunities that align with the firm’s objectives.
• Develop and execute advertising campaigns across different media channels to enhance brand visibility.
• Responsible for the firm’s digital marketing, including social media, email marketing, and SEO.
• PR activity – develop and maintain relationships with media outlets and key industry contacts.
• Oversee the firm’s website, ensuring it is kept updated and optimised.
• Collaborate with cross-functional teams to develop and implement marketing strategies for consumers (B2C).

The Candidate

• Previous experience working within a legal / professional services environment.
• Experience using digital platforms such as WordPress, Google Analytics and CRM systems.
• Good understanding of digital marketing concepts and best practice.
• Knowledge of digital trends and emerging technologies is ideal.

Please note: Due to the specific sectors we work in, only candidates with valid work experience in a Law Firm, Accountancy Firm, Management Consultancy, Property/Construction Firm, Financial Services Firm or a high profile relevant Association or Agency will be considered. We regret that our clients will not accept applications outside of these areas.