Account Based Marketing Manager

The Candidate Ltd; Nottingham; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading marketing recruitment agency is looking for an experienced Account-Based Marketing (ABM) Manager in Nottingham. The role requires a strong background in B2B marketing and proven success in executing targeted marketing strategies. The ideal candidate will develop ABM campaigns to drive sales engagement, leveraging data for personalised outreach. Join a dynamic team and shape marketing strategies in a fast-evolving environment.

Qualifications

• Minimum 3 years’ experience in B2B marketing, with at least 1–2 years in ABM or targeted marketing outreach.
• Proven success in aligning sales and marketing teams to deliver business impact.
• Strong understanding of lead generation strategies and complex B2B buying cycles.

Responsibilities

• Develop and execute ABM strategies for high-value accounts.
• Collaborate with sales to design tailored marketing campaigns.
• Measure and report on account engagement and ROI.

Skills

B2B marketing experience

ABM strategies

Sales and marketing alignment

CRM proficiency

Stakeholder communication

Tools

Marketing automation tools

Intent data platforms

Job description

Overview

Our client, a forward-thinking organisation in the B2B space, is seeking an experienced and strategic Account-Based Marketing (ABM) Manager to join their growing team. We are recruiting on their behalf to find a commercially minded marketer who can blend creativity with precision to deliver high-impact ABM campaigns that drive sales engagement and pipeline growth.

This is an exciting opportunity for a marketing professional with a passion for personalisation and a strong grasp of the B2B buying journey, particularly in technical or industrial sectors.

Responsibilities

• Develop and execute ABM strategies (1:1, 1:few, and 1:many) aimed at high-value accounts and key verticals aligned with the company’s ideal customer profile (ICP)
• Work closely with the sales team to identify priority prospects and design tailored marketing campaigns to support outreach and relationship development
• Produce account-specific messaging, content, and engagement plans to nurture prospects through the funnel and secure discovery meetings
• Deliver multichannel campaigns across email, social media, events, and digital platforms, with personalisation at the heart of all activity
• Leverage data and insights to segment audiences, personalise communications, and continuously optimise campaign performance
• Measure and report on account engagement, marketing-driven pipeline influence, and return on investment (ROI)
• Continually test and refine ABM tactics to improve scalability and effectiveness
• Stay up to date with emerging ABM tools, technologies, and best practices
• Support sales teams in onboarding new clients and preparing pre-qualification questionnaires (PQQs)

Candidate Profile

• Minimum 3 years’ experience in B2B marketing, with at least 1–2 years in ABM or targeted marketing outreach
• Proven success in aligning sales and marketing teams to deliver business impact
• Proficiency in CRM systems, intent data platforms, marketing automation tools, and personalisation technologies
• Strong understanding of lead generation strategies and complex B2B buying cycles
• Exceptional writing skills and confidence in stakeholder communication
• Experience within technical or industrial sectors (e.g., electrical) is desirable

To apply or learn more, please contact us today. This is a fantastic opportunity for someone looking to make a real impact in a fast-evolving marketing function, with the autonomy to shape account strategy and the support of a collaborative team.

Please note due to high volumes of applications unfortunately we are not always able to respond to all unsuccessful applicants. However we wish everyone who applies the very best with their job search.

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