Digital Marketing Officer - Paid Media

Michael Page; City Of London; Hybrid; GBP 29,000 - 35,000; Full time

Job summary

A renowned charity provider is seeking a digital marketing leader to create and deliver effective digital campaigns and social media strategies. The role involves attracting and retaining supporters through innovative digital solutions. The ideal candidate will have strong digital marketing knowledge and experience in managing digital engagement across various channels. Competitive salary of £35,000 offered, with a hybrid work model and generous leave benefits.

Benefits

26 days of annual leave

Bank holidays

Hybrid work model

Qualifications

• Strong knowledge of digital marketing across multiple channels.
• Experience in campaign delivery and optimisation.
• Skilled in using analytics tools to track engagement.

Responsibilities

• Develop and execute digital strategies to attract new supporters.
• Design retention-focused campaigns to deepen engagement.
• Manage social media presence through impactful content.

Skills

Digital marketing expertise

Analytics tools proficiency

Social media management

Content creation

Project management

Tools

Microsoft Office

Performance dashboards

Job description

Overview

This role leads the creation and delivery of digital campaigns and social media strategies to grow engagement, drive action, and expand the supporter base for a national charitable organisation.

Client Details

Renowned charity

Responsibilities

• Develop and execute digital strategies across paid and owned channels to attract new supporters, donors, and volunteers.
• Design retention-focused campaigns to deepen engagement and maintain long-term supporter relationships.
• Manage and grow social media presence through impactful content that raises awareness and drives action.
• Plan and deliver targeted email campaigns using segmentation, automation, and performance testing.
• Use audience insights to tailor messaging and ensure relevance across digital touchpoints.
• Run paid media campaigns to expand reach, boost visibility, and drive conversions.
• Collaborate across teams to align digital acquisition with wider organisational goals.
• Monitor and analyse campaign performance to continuously refine and optimise digital efforts.

Profile / Qualifications

• Demonstrates strong knowledge of digital marketing across email, paid media, and social platforms, with hands-on experience in campaign delivery and optimisation.
• Skilled in using analytics tools and performance dashboards to track, evaluate, and improve digital engagement strategies.
• Proficient in Microsoft Office and collaborative tools, with excellent organisational and project management capabilities.
• Experienced in managing social media channels to grow online communities and drive meaningful interactions.
• Able to create compelling, audience-focused content tailored to different digital channels and campaign goals.
• Comfortable working cross-functionally to align digital efforts with broader organisational objectives and transformation initiatives.
• Brings a proactive, solutions-focused mindset with the ability to adapt quickly in fast-paced environments.
• Understands the importance of data integrity, user experience, and inclusive outreach in digital communications.

Job Offer

£35,000

Hybrid - London Based

26 days of annual leave + bank holidays