Directeur Marketing à France

Company Description

Join Accor – A Unique Career Adventure at the Heart of an Impact-Driven, Global Group

Accor, a world-leading hospitality group operating in more than 110 countries with over 5,500 hotels, welcomes you in Issy-les-Moulineaux.

This is where global expertise converges—across Strategy, Finance, Human Resources, Legal, Technology, Marketing, Sustainability, Communications, Procurement, and more.

Working at Accor means actively shaping the future of the Group, supporting global transformation, and partnering with teams around the world to enable operational success.

The Vice President, Activations - Premium Brands is responsible for leading and executing activation strategies that drive brand engagement and business growth. This role oversees strategic partnerships, event planning, experiential activations, sponsorships, key openings, and trade marketing.

The VP Marketing Activations reports directly to the SVP Marketing Premium Brands.

• Develop and manage strategic partnerships to enhance brand presence and drive premium brand experiences.
• Oversee the planning and execution of major brand events, including experiential activations, sponsorship activations, and key openings.
• Lead the integration of loyalty programs (ALL) within brand activations to enhance customer engagement.
• Manage trade marketing initiatives, including e-shop activations and B2B trade shows.
• Define and support the B2B sales and revenue management strategy to optimize business opportunities.
• Oversee OTA strategy to enhance brand visibility and performance across online travel platforms.
• Ensure the creation and distribution of B2B marketing assets, including collaterals and video content.

• Work closely with internal and external stakeholders, ensuring brand consistency across all activations.
• Foster a culture of innovation, leveraging emerging trends in brand activations.
• Develop frameworks and processes to enhance efficiency in planning and execution.

• Define and track KPIs to measure the impact of brand activations and trade marketing efforts.
• Conduct post-activation reporting to analyze effectiveness and optimize future initiatives.
• Collaborate with insights and data teams to refine strategies based on performance analytics.

• Bachelor's or Master’s degree in Marketing, Communications, Business, or a related field.
• Minimum of 10+ years of experience in brand activation, event planning, and partnerships within premium or luxury brands.
• Proven track record in leading and executing global activations and B2B marketing initiatives.
• Excellent project management and strategic planning skills.
• Strong leadership, communication, and stakeholder management abilities.
• Ability to work in a fast-paced, global environment and manage multiple activations simultaneously.

Why Join Us?

Accor dares to impact:

• Accor is committed to the world around us, with a strong employer culture focused on the development of our 300,000 talents.
• We adopt a continuous improvement approach to reduce the impact of digital on the environment across all our projects.

- your career:

• We enable all our employees to manage their work-life balance and offer them the means to shape their work environment according to their preferences.
• Training and career paths are defined both individually and collectively, allowing us to grow together on a daily basis.

- Specifically, at Accor Corporate

• Remote work in France and flexible work options: work from home, our offices or even our hotels and coworking spaces.
• Work in a multicultural and English-speaking environment.
• Continuous improvement & training: Hackathons, exceptional technology partnerships, dedicated talent management, and a dedicated training platform, Digitech Academy & certifications.

and also,

• ALL - Heartist Program: unforgettable stays and experiences at all Accor locations and partner venues worldwide.
• Heartist for Good Program: commit to supporting an association of your choice from those available on our volunteering platform (1 day offered per year by the Group during your working hours).
• An Employee Social Committee (CSE) supporting the financing of your cultural and sports activities.
• Sustainable Mobility Package up to €600 for the use of "green" transportation, or 75% coverage of Pass Navigo (public transportation pass).
• €10 meal vouchers.
• A mandatory health insurance plan funded at 50% by Accor without additional costs in case of enrollment of your dependents.
• Attractive working conditions with collaborative workspaces, restaurants, and recreational and sports areas.

Your talent and motivation are our only selection criteria.

We value the richness of the diverse nationalities, personalities, and professional backgrounds.

We know how to adapt to the specific needs of our employees, including those with disabilities.

We encourage all applications, regardless of gender, so go ahead and apply!

Recruitment is all about people!

Is this mission appealing to you? Apply, and we will offer you:

• A meeting with our recruitment team to present the essential aspects of the position to you or guide you towards the role that may suit you.
• An interview with the team manager responsible for the role you are interested in.
• For some roles, you might also be required to complete an assessment (use case and motivation questionnaire).
• A final interview with our Human Resources team to discuss our Group's culture, work environment, training program, career prospects, as well as various benefits offered by the Group.
• A personalized feedback.