Head Of Marketing-Jobs in United States

Since its creation in 1958, LG Electronics has been focused on enhancing the life and business of its customers with innovative technologies, products and solutions.

LG's mission is to be #1 by creating a better life for our customers. At LG we make products and services that make lives better, easier, and happier through increased functionality and fun. Put simply, we offer the latest innovations to make “Life’s Good”! As a global leader, we strive for greatness not only in the products we make but in our people. That is why we are currently seeking the newest innovator to join our dynamic team as Media Solutions B2B Europe Marketing Head.

Come join our team in the exciting world of LG B2B Information Display and IT technology. Cutting-edge technology and stunning design products like LG MAGNIT are including LG LED Signage, Digital signage, OLED Signage, Hotel TV line-up and Software, Cloud Monitor and Medical Displays.

As Media Solutions B2B Europe Marketing Head you will actively contribute to the growth of Europe Information Display & Information Technology business, by coordinating pan-Europe marketing activities and supporting local Subsidiaries’ marketing initiatives.

Key responsibilities

• Develop and execute marketing strategies and analyze ROI for Europe region
• Analyze sales/marketing performance and extract implications in order to understand the gap and devise creative marketing programs
• Liaise with HQ to deploy and improve B2B marketing methodology and evangelize local subsidiaries in application
• Organize marketing events and activities and nurture business leads
• Manage the marketing budget and improve efficiency and effectiveness of resources deployed
• Identify market needs and trends to provide stakeholders with market and competition status information
• Keep sales representatives and customers up to date via newsletters, marketing materials, and social media
• Develop reseller portal/program and build industry-leading CRM capabilities

Required qualifications, skills and experience

• BSc. Marketing Management, Business Administration or related major (MBA is highly valued)
• Minimum 5 years’ experience in B2B Marketing, preferably in top tier B2B companies
• Knowledgeable of the B2B business environment, products and industry trends (Information Display / Information Technology is valued, but also other markets can be considered)
• Strong communication (both verbal and written), interpersonal, organizational and negotiation skills
• Self-starter, innovative and able to work independently
• Knowledgeable of Media Channels and Marketing strategy
• Strong ability to communicate with various levels of organization and customers
• Proven ability to manage multiple projects and tasks simultaneously
• Fluent in English (other European languages are highly valued)

Karrierestufe: Management

Tätigkeitsbereich: Marketing