Head of Marketing

Geely Holding Europe; Raunheim; Vor Ort; EUR 80.000 - 120.000; Vollzeit

Zusammenfassung

An international automotive company is seeking a Head of Marketing for the Geely brand in Germany. The successful candidate will be responsible for brand building, marketing strategy, and digital transformation efforts. This role requires extensive experience in automotive communication, fluency in German and English, and the ability to manage high-pressure situations to achieve company goals. The position offers the opportunity to significantly impact Geely's market presence in Germany.

Qualifikationen

• 10+ years of experience in automotive communication.
• Fluency in German and English for work communication.
• Ability to work under pressure and achieve goals.

Aufgaben

• Build and manage the Geely brand in Germany.
• Plan and execute brand strategy for market positioning.
• Develop annual marketing plans and market insights.
• Lead digital strategies and process transformation.

Kenntnisse

Brand management

Digital marketing

Event planning

CRM implementation

Market analysis

Jobbeschreibung

Head of Marketing-Geely Brand

Responsibilities

• Brand
  • New Geely brand building in Germany
  • Management and ensuring of qualified suppliers, digital agency, advertising agency, influencers and media to support Geely brand
  • Planning, management, organization and execution of events, especially the launching event in 2026
  • Responsible for the brand strategy of Geely with proper positioning in Germany market
• Marketing
  • Generation of annual MKT plan, analysis and update the market and industry information of Germany automotive
  • Target market definition for different segment and portfolio, explore and deep insight into market opportunities
  • Development and implementation of promotion strategy and Customer loyalty
  • Budget management and work equipment management
  • Homologate image and process control
• Digital
  • Generation and implementation of brand CRM
  • Generation of strategies to increase conversion % in digital sales with the Geely distributor network
  • Creation of dashboard to consult the results of leads by distributor and national level
  • ROI analysis by digital channel
  • Project leader "digital transformation" in business processes at Geely distributors
  • Update of Geely Germany with design thinking methodology
  • Implementation of automatic bot in webside
  • Implementation of surveys by whatsapp API
  • Achievement of implementation of green check in whatsapp API
  • Planning and development of online car purchase

Qualifications

• Work experience: 10 years or above Auto Communication experience
• Value motivation: enjoy the sense of achievement under high pressure and pursue the achievement of goals
• German native and English can be used as work language