puestos de Head Of Marketing en Alemania

About Wolters Kluwer
Shaping the future today! For 180 years, Wolters Kluwer has supported and facilitated the work processes of experts and companies with innovative solutions. We are a technology-oriented international company for specialist information, software and services, with more than 20,000 colleagues worldwide. By thinking smart and listening, we enable our customers to overcome their most important challenges.

About Wolters Kluwer Health — Wolters Kluwer Health's Clinical Effectiveness (CE) organization is a fast-growing healthcare information technology provider. Our flagship products include UpToDate, Lexidrug and Medi-Span. Our team of physician editors, pharmacists, technologists, and product visionaries collaborates to provide clinical decision support solutions that improve clinical effectiveness by helping healthcare professionals provide optimal patient care.

As a Revenue Marketing Manager for the DACH and Nordic/Benelux regions, you will be the market expert and growth driver, partnering with regional leaders, sales teams, and global marketing colleagues to design and execute high-impact go-to-market strategies. Your mission: generate high-quality leads, build a strong pipeline, elevate brand reputation through thought leadership and PR, and strengthen customer relationships through targeted retention programs across key healthcare markets. This role reports to the Europe Revenue Marketing Associate Director.

• Market Expertise and Intelligence — Become the local expert on healthcare customers and market dynamics. Monitor trends, analyze competition, and share actionable insights with sales and cross-functional teams. Support persona development and validate new solutions in the market.

• Marketing Plan Development and Execution — Collaborate with marketing and sales leadership to create and implement marketing plans that drive pipeline and revenue. Align regional strategies with global objectives and work with campaign, digital, PR, and analytics teams to maximize impact.

• Localized Messaging — Develop compelling, market-specific messaging and positioning to differentiate Wolters Kluwer Health solutions. Support PR and thought leadership programs to elevate brand awareness.

• Demand Generation & ABM — Generate high-quality, CHAMP-qualified leads and manage the regional pipeline in CRM. Partner with sales to build relationships with key accounts, advocates, and decision-makers. Drive ABM programs in collaboration with local sales teams and the global ABM marketing team.

• Retention Activities — Support initiatives that strengthen customer relationships and maintain business continuity.

• Campaign and Event Management — Plan and execute virtual and in-person events and marketing campaigns. Track performance, analyze ROI, and optimize spend based on results.

• Account-Based Marketing (ABM) — Drive ABM programs in collaboration with local sales teams and the global ABM marketing team.

• Bachelor’s degree or equivalent required.

• 10+ years of enterprise marketing experience, ideally in healthcare or tech.

• Strategic mindset with hands-on execution skills.

• Strong collaboration and communication abilities in a global, multicultural environment.

• Familiarity with Salesforce, ABM platforms, Power BI, AI tools (Copilot), ON24, and Seismic.

• Fluent English; German, Dutch, or Nordic languages are a plus.

• Regulatory awareness – Knowledge of marketing regulations (e.g., GDPR) and industry standards.

• Willingness to travel 15–30% across your regions.

• Work-life balance — 30 days' holiday, flexible hybrid working possibilities and flexible working hours.

• Plan your future with us: Attractive salary and motivating bonuses. We offer a company pension scheme with personal advice.

• Comprehensive further development: Structured onboarding, learning on the job, international career options or external training (e.g., LinkedIn Learning, Pluralsight access).

• Our contribution to sustainability: Not only with the sales fleet but also by promoting JobRad.

• Health & wellbeing: Fitness programmes, resilience training and personal counselling through external partners.

• Social commitment: Volunteer Day program to support voluntary work.

• Team success: Employee events, referral programs, short decision paths, flat hierarchies, and room to realize ideas.

Here you can realize your ideas, learn, develop and grow. We have a lot to offer. Join us and shape the future together.

Simply apply now by clicking the button above.

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We welcome everyone — regardless of gender, nationality, ethnic and social background, disability, religion, age, sexual orientation and identity.

Your contact person

Michele Kenmogne
Senior Recruiter - IT Talent Acquisition

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Our Interview Practices

To maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without AI tools or external prompts. Our process assesses your skills, experiences, and communication style. We value authenticity and want to ensure we’re getting to know you—not a digital assistant. We ask to remove virtual backgrounds and include in-person interviews. Use of AI-generated responses or third-party support during interviews may be grounds for disqualification. Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.