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Lifecycle Marketing Manager: Onboard, Engage, Retain
Résumé du poste
A leading music education company is seeking a Product Marketing Manager in Abbotsford, BC. This role is pivotal in defining the student lifecycle journey from initial engagement to retention. The ideal candidate will possess strong copywriting skills and a passion for using data insights to shape marketing strategies. You will collaborate with cross-functional teams to enhance onboarding processes and drive trial-to-paid conversions, ensuring a seamless user experience throughout their learning journey.
Prestations
Qualifications
- 3+ years of experience in lifecycle or product marketing.
- Strong communication skills in English.
- Capacity to manage multiple projects effectively.
Responsabilités
- Lead messaging strategy across the student lifecycle.
- Optimize onboarding and engagement processes.
- Translate user insights into strategic decisions.
Connaissances
* Le salaire de référence se base sur les salaires cibles des leaders du marché dans leurs secteurs correspondants. Il vise à servir de guide pour aider les membres Premium à évaluer les postes vacants et contribuer aux négociations salariales. Le salaire de référence n’est pas fourni directement par l’entreprise et peut pourrait être beaucoup plus élevé ou plus bas.