campaign manager

TD Bank; Toronto; On-site; CAD 91,000 - 137,000; Full time

Job summary

A leading financial institution is seeking a Salesforce Campaign Manager in Toronto. The role focuses on optimizing customer experiences and managing campaign delivery through Salesforce Marketing Cloud. Key responsibilities include building dynamic campaigns, collaborating with cross-functional teams, and utilizing campaign management best practices. Ideal candidates should have 3+ years experience in Salesforce and marketing automation, with strong CRM skills. This position offers competitive compensation and growth opportunities.

Qualifications

• Minimum 3+ years of Salesforce and marketing automation experience.
• Minimum 3+ years of Campaign Management and Delivery experience with segmentation strategy.
• Solid CRM experience and understanding.

Responsibilities

• Work closely with Integrated Marketing to optimize Salesforce Marketing Cloud journeys.
• Build and deploy marketing campaigns using Email Studio, Automation Studio, and Journey Builder.
• Manage and segment audience data utilizing Marketing Cloud tools.

Skills

Salesforce experience

Campaign Management

Marketing Automation

CRM understanding

Job description

Salesforce Campaign Manager

TD Bank

Job Details

• Location: Toronto, Ontario, Canada
• Work Hours: 37.5
• Line of Business: Analytics, Insights, & Artificial Intelligence
• Pay: $91,200 - $136,800 CAD

TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidate's skills and experience, job‑related knowledge, geographic location, and other specific business and organizational needs. As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.

Department Overview

As part of TD's Marketing department, the North American Growth Marketing team is responsible for leading our digital marketing and 1:1 marketing. The team carries the mandate to build the digital marketing ecosystem and enable personalized 1:1 communications at all interactions with our customers.

Job Description

TD is looking for new ways to go to market faster and optimize customer experiences. The TD Salesforce COE will play a critical role in the transformation and modernization of owned‑digital channel marketing for the enterprise, bringing together consultation and tactical subject‑matter expertise in 1:1 marketing best practices. As a key member of the Salesforce COE, the SF Campaign Manager will work closely with key partners across Marketing & Business Units to lead the well‑managed delivery of journey orchestration campaigns and initiatives in the Salesforce ecosystem.

Responsibilities

• Work closely with Integrated Marketing to design, streamline and optimize Salesforce Marketing Cloud (SFMC) journeys, including building and filtering audiences in Salesforce CDC.
• Build and deploy marketing campaigns in Salesforce Marketing Cloud utilizing Email Studio, Automation Studio, and Journey Builder, thus including development of journeys, template setup, list management, form creations, A/B testing and automated triggers.
• Design and execute cross‑channel SFMC campaigns/journeys based on Marketer requirements.
• Lead the configuration of audience entry source, exit criteria, re‑entry criteria based on campaign goals, structures Journey decision splits.
• Oversee journey planning and execution including technical reviews and quality control.
• Build and maintain modular campaign template(s) that are responsive and incorporate brand standards and best practices.
• Perform QA testing to ensure segmented audiences and content are accurate and rendering properly on different devices.
• Manage and segment audience data using the various Marketing Cloud tools (audience builder, data extensions, API, filters, queries, etc.).
• Troubleshoot campaign development issues including template rendering, accurate links, accessibility, subscriber lookup, etc.).
• Leverage SFMC tools and scripting languages to update content and enable dynamic content/personalization.
• Build highly dynamic campaigns using HTML and AMPscript.
• Provide guidance and train specialists on basic SFMC capabilities and deployment best practices.
• Bring expertise in personalization and marketing automation around dynamic email content and segmentation rules to customize marketing campaigns.
• Participate in campaign optimization sessions and support analysis of campaign performance.
• Collaborate effectively with cross‑functional teams to achieve campaign objectives in the stated timelines.
• Utilize strong project management skills to drive initiatives from conception to completion within established timelines.

Qualifications

• Minimum 3+ years of Salesforce and marketing automation experience.
• Minimum 3+ years of Campaign Management and Delivery experience with segmentation strategy.
• Solid CRM experience and understanding.

Advertised until

2026-01-04