Marketing Manager, Proprietary Mass Cards

RBC; Toronto; On-site; CAD 75,000 - 100,000; Full time

Job summary

A leading financial institution is seeking an experienced Marketing Manager for a 20-month maternity leave contract in Toronto. The role involves leading mass marketing campaigns, collaborating with cross-functional teams, and driving customer acquisition and retention. The ideal candidate will have over 5 years of marketing experience and a proven ability to manage projects in a fast-paced environment. This position supports a dynamic company culture focused on growth and innovation.

Benefits

Opportunities for professional development

Dynamic and collaborative team environment

Participate in challenging work

Qualifications

• 5+ years of marketing experience, including experience with mass campaign development and execution.
• Metrics-driven and results-tracking mindset while executing across digital channels.
• Strong project and time management skills with the ability to prioritize multiple projects.

Responsibilities

• Execute impactful mass campaigns to support business and marketing objectives.
• Build trusted and collaborative relationships with functional partners.
• Execute consistent analysis to deliver data-led marketing recommendations.

Skills

Brand Marketing

Communication

Creativity

Cross Promotions

Customer Behavior

Industry Knowledge

Long Term Planning

Marketing

Marketing Activities

Product Services

Education

University Degree in Marketing or Communications

Job description

Job Description

What is the opportunity?

The Cards Marketing team is seeking a passionate and experienced Marketing Manager to support the accelerating growth within the cards business for a 20-month maternity leave contract.

In this role you will work closely with a cross-functional team of marketers and business partners to support and implement marketing initiatives to drive acquisition, growth and retention.

The ideal candidate thrives in fast-paced environments and is comfortable respectfully challenging the status quo. This marketer will display leadership across functional teams and have the ability to effortlessly navigate a highly matrixed organization to deliver results.

What will you do?

• Execute impactful mass campaigns to support stated business and marketing objectives
• Build trusted and collaborative relationships with functional partners to build an environment of transparency and drive efficiency
• Share creative insights and expertise with colleagues and peers to ensure brand consistency and accuracy in marketing and communications
• Support day to day management of marketing planning and execution, including internal and external partner relationship management
• Execute consistent analysis and reporting to help deliver data-led marketing recommendations and drive future marketing strategies
• Support ongoing budget management including estimate & invoice tracking as well as detailed budget reporting

What do you need to succeed?

• University Degree; Marketing or Communications
• 5+ years of marketing experience, including experience with Mass campaign development and execution
• Metrics-driven and results-tracking mindset while executing across digital channels
• Experience in development and delivery of business cases and creative briefs and managing creative process and timelines.
• Experience in developing and launching marketing initiatives, which may include social and content marketing strategies, evergreen campaigns and more
• Strong project and time management skills with the ability to prioritize multiple projects in a fast-paced, deadline-driven environment.
• Strong ability to work in a collaborative, supportive way in cross-functional teams and across the organization

Nice-to-have

• Previous marketing experience in the credit card space
• Self-starter who proactively brings ideas and optimization recommendations to the team

What’s in it for you?

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

• Leaders who support your development through coaching and managing opportunities
• Work in a dynamic, collaborative, progressive, and high-performing team
• Opportunities to do challenging work

Job Skills

• Brand Marketing
• Communication
• Creativity
• Cross Promotions
• Customer Behavior
• Industry Knowledge
• Long Term Planning
• Marketing
• Marketing Activities
• Product Services

Additional Job Details

Address: RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTO

City: Toronto

Country: Canada

Work hours/week: 37.5

Employment Type: Full time

Platform: HUMAN RESOURCES & BMCC

Job Type: Regular

Pay Type: Salaried

Posted Date: 2025-11-28

Application Deadline: 2025-12-20

Note

Applications will be accepted until 11:59 PM on the day prior to the application deadline date above

Inclusion and Equal Opportunity Employment

At RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.

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