Lifecycle Marketing Manager: Onboard, Engage, Retain

Musora; Abbotsford; Hybrid; CAD 75,000 - 95,000; Full time

Job summary

A leading music education company is seeking a Product Marketing Manager in Abbotsford, BC. This role is pivotal in defining the student lifecycle journey from initial engagement to retention. The ideal candidate will possess strong copywriting skills and a passion for using data insights to shape marketing strategies. You will collaborate with cross-functional teams to enhance onboarding processes and drive trial-to-paid conversions, ensuring a seamless user experience throughout their learning journey.

Benefits

Extended benefits including health and dental

Paid time off

Opportunities for career growth

Learning and development programs

Onsite amenities including gym and snacks

Casual dress code

Hybrid work options available

Qualifications

• 3+ years of experience in lifecycle or product marketing.
• Strong communication skills in English.
• Capacity to manage multiple projects effectively.

Responsibilities

• Lead messaging strategy across the student lifecycle.
• Optimize onboarding and engagement processes.
• Translate user insights into strategic decisions.

Skills

Lifecycle marketing

Creative copywriting

Understanding of consumer behavior

Passionate about data insights

Cross-functional collaboration

Attention to detail

Job description

A leading music education company is seeking a Product Marketing Manager in Abbotsford, BC. This role is pivotal in defining the student lifecycle journey from initial engagement to retention. The ideal candidate will possess strong copywriting skills and a passion for using data insights to shape marketing strategies. You will collaborate with cross-functional teams to enhance onboarding processes and drive trial-to-paid conversions, ensuring a seamless user experience throughout their learning journey.