Lifecycle Marketing Manager - Crypto Growth (Remote)

P2P; Remote; CAD 80,000 - 110,000; Full time

Job summary

A leading cryptocurrency firm is seeking a Marketing Manager for Lifecycle marketing, focused on enhancing product engagement within the crypto space. The ideal candidate will lead strategies for lifecycle programs, manage CRM initiatives, and work collaboratively across various teams to drive growth. This fully remote position requires over five years of demonstrated experience in lifecycle marketing, robust analytical skills, and familiarity with CRM tools. Join us in shaping the future of crypto marketing!

Qualifications

• 5+ years leading complex lifecycle/CRM strategies.
• Experience executing CRM campaigns with multiple stakeholders.
• Ability to analyze data for campaign optimization.

Responsibilities

• Lead lifecycle programs with email, push, and in-app strategies.
• Shape lifecycle strategy for Onchain and Ink Foundation products.
• Build and execute CRM campaigns guiding clients to products.
• Conduct data analysis of campaign results for optimization.
• Execute experiments to maximize engagement and retention.

Skills

Lifecycle marketing

CRM campaigns

Data analysis

Customer segmentation

Strong copywriting

Analytical tools

Crypto/fintech knowledge

Tools

Braze

Tableau

Looker

Big Query

Job description

A leading cryptocurrency firm is seeking a Marketing Manager for Lifecycle marketing, focused on enhancing product engagement within the crypto space. The ideal candidate will lead strategies for lifecycle programs, manage CRM initiatives, and work collaboratively across various teams to drive growth. This fully remote position requires over five years of demonstrated experience in lifecycle marketing, robust analytical skills, and familiarity with CRM tools. Join us in shaping the future of crypto marketing!