Marketing jobs in Canada

LUS Brands (“Love Ur Self”) is a Toronto-based DTC (direct-to-consumer) hair care brand that’s backed by Y Combinator, Sound Ventures, Comcast and other notable VCs and angel investors.

Since launching in 2017, we have shipped over 10 million bottles of our innovative hair care products to consumers with curly hair worldwide and earned thousands of 5-star reviews. Our mission is as simple as the products we create : to encourage people to genuinely love and accept themselves so that their unique beauty can shine through.

At LUS, success starts with the right mindset. We’re committed to bringing on individuals who see possibilities instead of limitations. We’re looking for team members who embrace growth, take ownership of their results, and view challenges as opportunities.

We value resilience, self-motivation, and the determination to turn a “no” into a “not yet.” You bring energy, lead with a growth mindset, trust in your ability to create opportunities and take action to achieve your goals. If you’re passionate about growth, eager to learn, and driven to overcome challenges, we want to hear from you!

To learn more about us, visit ca.lusbrands.com

About the Role

In this key role, you will report to the Chief Digital Officer and be responsible for leading the digital marketing strategy and execution for Love Ur Curls | LUS Brands. This role is critical for a data-led digital team by driving the digital marketing strategy for full funnel awareness, consideration, and conversion traffic. Your mission is to deliver best-in-class content, ad campaigns, and measurement, and manage the cross-functional team for collaboration, support & execution.

Responsibilities :

• Oversee the strategic planning, execution and ongoing optimization of LUS Brands | Love Ur Curls performance marketing plans including but not limited to display, paid social, paid search, online video, affiliate channels and lifecycle marketing.
• Accountable for monthly, quarterly, and annual paid media budgets and delivery of sales targets, lifetime value, and return on marketing investment, across multiple lines of business (Love Ur Curls & Love Ur Curls Kids)
• Develop and execute acquisition and retention marketing plans to support North American sales, and customer segment growth targets.
• Develop monthly, quarterly, and campaign-specific digital marketing plans to drive increased qualified traffic to our digital business.
• Strategic development of CRM practice through management and maintenance of the database, and customer journey mapping.
• Support the e-commerce team in planning and implementing automated engagement journeys pre and post purchase to reengage customers to drive sales.
• Ensure marketing efforts comply with requirements for customer data for both Canada and United States markets.
• Identify revenue growth opportunities for cross-sell / upsell, LTV, purchase frequency etc.
• Evaluate digital campaign performance and identify way to continually optimize within the entire marketing mix.
• Manage the ecom promotional calendar through identification of key moments, offers, and promos working in collaboration with brand marketing.
• Support Campaign planning and activation through translating the Brand marketing plans into digital marketing plans.
• Expand the visibility and working knowledge of digital marketing across the organization through presenting and communicating best practices, core findings and emphasizing the channel importance in the overall marketing mix
• Keeping up-to-date with the latest industry trends, tools, and best practices in performance marketing
• Collaborate with the business and internal marketing teams ensuring there is alignment of strategy, performance KPIs, messaging and initiative focus

Qualifications :

Why Join LUS Brands?

Seniority level

Seniority level

Director

Employment type

Employment type

Full-time

Job function

Job function

Marketing

Industries

Retail

Referrals increase your chances of interviewing at LUS Brands by 2x

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