Director of Sales & Marketing

D.C. Global Talent Inc.; Lake Louise; On-site; CAD 85,000 - 120,000; Full time

Job summary

A luxury hospitality company is seeking a visionary Director of Sales & Marketing to lead the strategic repositioning of a 5-star luxury resort in Canada. The ideal candidate will drive marketing and sales strategies, improve digital presence, and oversee various teams to position the resort as a premier destination. This role offers a unique opportunity to merge luxury hospitality with the beauty of nature.

Benefits

Subsidized onsite accommodations

Complimentary staff meal per shift

Comprehensive benefits including mental health care

Employer-matched pension plan

Generous travel perks

Outdoor lifestyle perks

Qualifications

• Proven leadership as Director or Assistant Director of Sales & Marketing in luxury hospitality.
• Digital marketing and content strategy experience essential.
• Ability to live onsite or relocate to a remote mountain destination.

Responsibilities

• Lead the Sales, Marketing, PR, Revenue, and Conference Services teams.
• Drive digital marketing strategies and content creation.
• Maintain ownership communications, reporting, budget oversight.

Skills

Leadership in luxury hospitality

Digital marketing

Communication skills

Job description

Position: Director of Sales & Marketing
Location: Western Canada – Luxury Mountain Resort
Status: Full-Time, Permanent

About the Role

We are seeking a visionary and highly motivatedDirector of Sales & Marketing to lead the strategic repositioning of a world-renowned 5-star luxury resort located in one of Canada's most iconic national parks.

You will oversee all Sales, Revenue, Marketing, Public Relations, and Conference Services functions, with a focus on digital leadership, team development, and repositioning the resort as a premier, year-round destination for affluent travelers. This is a unique chance to blend luxury hospitality leadership with a lifestyle rooted in natural beauty, adventure, and community.

Key Responsibilities

• Lead the Sales, Marketing, PR, Revenue, and Conference Services teams to exceed revenue and positioning goals.

• Collaborate with regional DOSMs and external tourism/destination partners.

• Drive digital marketing strategies, content creation, social presence, and campaign alignment.

• Oversee the integration and launch of new wellness/lifestyle offerings as part of the resort's repositioning.

• Champion Transient segment growth and group sales development.

• Maintain ownership communications, reporting, budget oversight, and performance analysis.

• Ensure brand standards and elevate the property's presence across paid, owned, and earned media.

Ideal Candidate Profile

• Proven leadership as Director or Assistant Director of Sales & Marketing in luxury hospitality.

• Resort or remote destination experience strongly preferred.

• Digital marketing and content strategy experience essential.

• Deep understanding of Group, Transient, Consortia, and Tour/FIT market segments.

• Data-driven, creative, and team-focused leader with excellent communication skills.

• Ability to live onsite or relocate to a remote mountain destination.

Perks & Benefits

• Subsidized onsite accommodations

• One complimentary staff meal per shift

• Comprehensive benefits (including mental health, orthodontics, fertility & gender affirmation)

• Employer-matched pension plan

• Generous travel and stay perks at affiliated properties

• Colleague engagement programs and outdoor lifestyle perks

Eligibility

Applicants must be legally eligible to work in Canada. Relocation support is available.