Director, brand and marketing services

Société Financière Manuvie; Toronto; Hybrid; CAD 105,000 - 191,000; Full time

Job summary

A leading financial services firm based in Toronto is seeking a Director, Brand and Marketing Services to lead brand initiatives across global markets. This role involves managing creative workflows, researching brand strategies, and optimizing marketing campaigns. The ideal candidate will have over 10 years of experience in marketing within the investment industry and possess exceptional leadership and communication skills. This position supports a hybrid work model and offers a competitive salary range.

Benefits

Flexible working environment

Health and dental insurance

Retirement savings plans

Qualifications

• Minimum of 10 years in marketing and brand building in investment industry.
• Strong business insight and strategic thinking.
• Exceptional storytelling and communication skills.

Responsibilities

• Build Global Manulife Wealth and Asset Management Brand.
• Lead brand strategy development and manage campaigns.
• Collaborate with internal and external teams for creative solutions.

Skills

Brand strategy

Leadership

Campaign development

Analytical thinking

Communication

Education

BA/BS degree, MBA preferred

Tools

Workflow tools

Job description

Overview

Director, Brand and Marketing Services

Manulife Wealth & Asset Management (Manulife WAM) is a key area of growth for Manulife Financial Corporation (MFC). It consists of four direct and intermediated customer segments: Retail, Wealth, Retirement and Institutional across the US, Canada, Europe, and Asia.

The Director, Brand and Marketing Services for Manulife WAM will be responsible for leading initiatives that will build the Manulife WAM brand in key global markets across our businesses and for managing the workflow process across the marketing teams to meet creative production requirements. The incumbent will lead research and strategy development for brand initiatives, media planning and content positioning that increase brand awareness/ consideration and influence brand perception with target audiences across channels globally. The incumbent will work closely with channel marketing teams, creative, media partners, events, production and analytics leadership, and will be the champion and voice of the customer for global brand campaigns, curating the most effective approaches to meet our brand goals, business objectives. and measure success. The role will also require a focus on optimizing workflow processes and supporting the marketing organization with leading workflow tools and processes.

This position is hybrid and can be based in one of our office locations such as Toronto or Boston.

Position Responsibilities

• Build Global Manulife Wealth and Asset Management Brand

• Collaborate with marketing colleagues, corporate brand team and agency partners to develop brand strategy and messaging that will resonate with our target wealth and asset management audiences

• Contribute to global Manulife brand approach and strategy working closely with other segments and corporate brand team

• Lead the evolution of our brand strategy as we deploy a new brand architecture and aim to grow awareness, consideration and ultimately conversion / retention with prospective investors, advisors and institutional clients (across Retail, Wealth, Retirement and Institutional audiences)

• Build integrated campaigns across paid, earned and owned channels that connect brand mission/values and business objective(s) with client insights

• Collaborate with internal and external creative and media teams to develop breakthrough campaigns and media strategies that deliver on business objectives

• Research, write and share creative briefs that inspire best-in-class ideas. Briefs will include insights, business objectives and measures of success/critical metrics delivered to creative teams for concept/campaign development

• Guide the development and presentation of creative work and ensure that creative deliverables are "on brief" and "on brand"

• Champion the global brand and manage brand governance

Brand Tracking and Reporting

• Manage research, both qualitative and quantitative, to develop and share unique and powerful insights that serve as a foundation for marketing campaigns

• Manage regular brand health and tracking research with third party research firms

• Stay current with latest marketing trends within and outside of the investment industry that can be maximized in the organization

• Collaborate with corporate brand to share insights and leverage enterprise approach.

• Manage global campaign reporting with critical metrics dashboards and budget tracking, ensuring campaign spend is optimized and drives MROI

• Develop strong partnerships with marketing leadership and business leaders, providing regular updates on brand strategy and progress

• Work closely with Advanced Analytics team to continuously refine the mixed media model and develop robust reporting on campaign and initiative attribution analysis

Brand Governance

• Partner with corporate brand, corporate communications, marketing colleagues and distribution teams to ensure brand consistency across visual identity, tone of voice and messaging.

• Collaborate with Legal team to ensure brand assets are trademarked and protected. Oversee new requests for additional trademarks across the business.

Workflow and Resource Management

• Oversee continued evolution of workflow tool and continue to drive enhancements to the process, achieving greater efficiencies and ease of use

• Coach, lead and support team of resource management professionals who prioritize and assign creative tasks

• Coach, lead and support team of proofreaders and translators.

• Work with risk and compliance partners to ensure any potential gaps are addressed with the workflow process

• Help manage prioritization of projects with key stakeholders and marketing partners

• Support a change management effort as new workflow enhancements are implemented

Required Qualifications

• Minimum of 10 years of relevant, progressively senior experience in marketing and building brands within the investment (wealth and asset management) industry

• Extensive marketing experience and background in wealth and asset management is essential

• Result oriented with an ability to multi-task, prioritize multiple initiatives and develop solutions where blueprints may not exist

• Proven ability to lead and inspire people, both within and beyond area of accountability

• Strong business insight with the skills for strategic, critical and analytical thinking

• Superior communication skills, both verbal and written

• Exceptional storyteller with the ability to develop highly effective strategy and communication presentations

• Strong emotional intelligence and proven ability to navigate complex matrix structures with all levels of seniority

• Deep understanding of campaign measurement and optimization, using advanced media mix models and other analytical models

• Extensive experience leading integrated brand building campaigns with proven track record of increasing brand awareness and consideration

• Proven experience building highly effective content strategies that drive meaningful outcomes across the marketing funnel (awareness, consideration, conversion, retention)

• Experience leading marketing teams in the investment industry with workflow tools and production teams

• BA/BS degree, MBA preferred

Preferred Qualifications

• Inspire change and lead transformative brand initiatives

• Deep knowledge of wealth and asset management intermediary audiences

• Proven ability to drive highly effective brand campaigns in wealth and asset management with impressive measurement and results

• Ability to think strategically, and act tactically

• Strong storyteller with the ability to communicate vision, objectives and outcomes in an impactful way

• Highly collaborative with strong impact & influence skills

• Brings an efficiency and curious mindset to explore new technologies and ways of working

When you join our team

• We’ll empower you to learn and grow the career you want.

• We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.

• As part of our global team, we’ll support you in shaping the future you want to see.

#LI-Hybrid

À propos de Manuvie et de John Hancock

La Société Financière Manuvie est un chef de file mondial des services financiers qui aide les gens à prendre leurs décisions plus facilement et à vivre mieux. Pour en apprendre plus à notre sujet, rendez vous à l’adresse www.manuvie.com.

Manuvie est un employeur qui souscrit au principe de l’égalité d’accès à l’emploi

Chez Manulife/John Hancock nous valorisons notre diversité. Nous nous efforçons d’attirer, de perfectionner et de maintenir une main d'oeuvre qui est aussi diversifiée que nos clients, et de favoriser la création d’un milieu de travail inclusif qui met à profit la diversité de nos employés et les compétences de chacun. Nous nous engageons à assurer un recrutement, une fidélisation, une promotion et une rémunération équitables, et nous administrons toutes nos pratiques et tous nos programmes sans discrimination en raison de la race, de l’ascendance, du lieu d’origine, de la couleur, de l’origine ethnique, de la citoyenneté, de la religion ou des croyances ou des convictions religieuses, du genre (y compris grossesse et affection liée à une grossesse), de l’orientation sexuelle, des caractéristiques génétiques, du statut d’ancien combattant, de l’identité de genre, de l’expression de genre, de l’âge, de l’état matrimonial, de la situation de famille, d’une invalidité ou de tout autre motif protégé par la loi applicable.

Nous nous sommes donné comme priorité d’éliminer les obstacles à l’accès égalitaire à l’emploi. C’est pourquoi un représentant des Ressources humaines collaborera avec les candidats qui demandent accommodement raisonnable pendant le recrutement. Tous les renseignements communiqués pendant le processus de demande d'accommodement seront stockés et utilisés conformément aux lois et aux politiques applicables de Manuvie. Pour demander une mesure d’accommodement raisonnable dans le cadre du recrutement, écrivez à [e-mail].

Région de référence du salaire

Toronto, Ontario

Modalités de travail

Hybride

L’échelle salariale devrait se situer entre

$105,750.00 CAD - $190,350.00 CAD

Si vous posez votre candidature à ce poste en dehors de la région principale, veuillez écrire à [e-mail] pour obtenir l’échelle salariale correspondant à votre région. Le salaire varie en fonction des conditions du marché local, de la géographie et de facteurs pertinents liés au poste telles les connaissances, les compétences, les qualifications, l’expérience et l’éducation ou la formation. Les employés ont également la possibilité de participer à des programmes de motivation et de toucher une rémunération incitative liée au rendement de l’entreprise et au rendement individuel.

Manuvie offre aux employés admissibles une vaste gamme d’avantages sociaux personnalisables, notamment une assurance soins médicaux, soins dentaires, santé mentale, soins de la vue, invalidité de courte et de longue durée, assurance vie et assurance DMA, assurance adoption, de maternité de substitution et de soins médicaux non urgents ainsi que des programmes d’aide aux employés et leur famille. Nous proposons également aux employés admissibles différents régimes d’épargne-retraite (y compris des régimes de rente et un programme international d’actionnariat assortie de cotisations patronales de contrepartie) ainsi que des ressources en matière d’éducation et de conseils financiers. Notre généreux programme de congés rémunérés au Canada comprend les jours fériés, les congés annuels, les congés personnels et les congés de maladie, et nous offrons toute la gamme des congés autorisés prévus par la loi. Si vous posez votre candidature à ce poste aux États-Unis, veuillez écrire à [e-mail] pour obtenir de plus amples renseignements sur les dispositions relatives aux congés rémunérés spécifiques aux États-Unis.