Sr. Director of Marketing Strategy, Analytics, and Engineering

Twilio; Canada; Remote; CAD 125,000 - 150,000; Full time

Job summary

A technology company is seeking a Sr. Director of Marketing Strategy, Analytics, and Engineering to lead its global marketing strategy. This remote role requires over 10 years in marketing strategy and data analytics, with strong leadership and communication skills. The ideal candidate will mentor teams and drive growth through data-driven insights in a dynamic environment.

Benefits

Competitive pay

Generous time off

Healthcare

Retirement savings

Qualifications

• 10+ years in marketing strategy or data analytics.
• 5+ years of leadership experience.
• Experience in SaaS, tech, or high-growth environments.

Responsibilities

• Create a forward looking point of view on the future of marketing.
• Define and drive global marketing strategies through actionable data.
• Build, mentor, and scale teams in marketing strategy and analytics.
• Lead annual/quarterly planning for marketing functions.
• Align growth strategies with marketing, finance, and GTM organizations.

Skills

Marketing strategy

Data analytics

Leadership

Communication

Cross-functional collaboration

Innovation

Education

Bachelor’s degree in Marketing, Business, Analytics, or related field

Advanced degree (MBA or similar)

Tools

Tableau

Salesforce

Job description

Sr. Director of Marketing Strategy, Analytics, and Engineering

Remote - US

Overview

Twilio is seeking a Sr. Director of Marketing Strategy, Analytics, and Engineering to lead and elevate Twilio’s global marketing strategy, turning data into actionable insight that drives growth and customer engagement. You will build and lead a team that transforms millions of data points into clear direction for campaigns, and drives revenue growth and retention.

Responsibilities

• Create a forward looking point of view on the future of marketing and how we’ll drive success.
• Define and drive global marketing strategies through actionable data and deep customer insight.
• Build, mentor, and scale the marketing strategy, analytics and data activation teams, fostering a culture of experimentation and measurable impact.
• Lead annual/quarterly planning, forecasting, and OKR setting to guide execution across all marketing functions.
• Partner across Marketing, Finance, and the GTM org to align go-to-market and growth strategies.
• Own and Drive Marketing spend efficiencies, ROI analysis, optimization initiatives, and development of executive-ready dashboards.

Qualifications

Twilio values diverse experiences from all kinds of industries, and we encourage everyone who meets the required qualifications to apply. If your career is just starting or hasn't followed a traditional path, don't let that stop you from considering Twilio.

Required:

• Bachelor’s degree in Marketing, Business, Analytics, or a related field.
• 10+ years in marketing strategy, data analytics, or related functions, with 5+ years of people leadership.
• Expertise with analytics and BI tools (e.g., Tableau, Salesforce).
• Strong communication, leadership, and cross-functional collaboration skills.
• Advanced degree (MBA or similar) strongly preferred.
• Experience in SaaS, tech, or high-growth environments preferred.
• Certification in marketing analytics or data science is a plus.
• Passion for innovation, storytelling, and customer-centric thinking.

Location

This role will be remote, but is not eligible to be hired in CA, CT, NJ, NY, PA, WA.

Travel

We may require occasional travel for project or in-person meetings.

What We Offer

Competitive pay, generous time off, parental and wellness leave, healthcare, retirement savings, and more. Offerings vary by location.

Compensation

The estimated pay ranges for this role vary by location and are provided for candidate considerations. This role may be eligible to participate in Twilio’s equity plan and corporate bonus plan. All roles are generally eligible for the following benefits: health care insurance, 401(k) retirement account, paid sick time, paid personal time off, and paid parental leave.

The starting salary will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location.

EEO and Privacy

Twilio is proud to be an equal opportunity employer. We do not discriminate based on race, religion, color, national origin, sex, sexual orientation, gender identity, age, disability, or other protected characteristics. We participate in the E-Verify program where required by law. We welcome voluntary self-identification of race/ethnicity, gender, disability status, and veteran status as part of government reporting, with fields clearly marked in the application process and strictly voluntary.